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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,094 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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426 - 450 of 1,354 Reviews for Digital Product Management: Modern Fundamentals

By Joshua H M

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May 27, 2022

Alex is a fantastic lecturer who articulates well and is very engaging! The course was very informative and enriching too.

By Imran H M

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Mar 16, 2022

It was great experience. Informative sessions with interactions with industrial experts added more confidence and clarity.

By Francisco B C

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Aug 18, 2021

It gives you a panoramic view on the subject and prepare yourself to make a good choice in the Product Management business

By Boyina A K

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Jul 4, 2021

Excellent Course on Modern Fundamentals of Digital Product Management . Looking forward to put the learnings into practice

By Prashant B

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Mar 7, 2020

The course is well explained and very descriptive with real-time examples. Thank You so much for the wonderful opportunity

By Robert F

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May 7, 2019

A great course providing an overview of tools and frameworks to use while developing new and/or scaling existing products.

By Deleted A

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Apr 26, 2018

Great information and presentation. The visuals were awesome and the examples were great too. Teh instructor was engaging

By Tyler C

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Oct 4, 2022

Great introduction course with a suitable mix of perspectives and useful tools for on-the-job performance. Thanks Alex!

By Taniv A

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May 25, 2020

I learned a ton and got many things in my head. Exactly the thing I wanted to spice up my work with some new techniques.

By Ankit M

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Apr 29, 2021

Great course for beginners in product management. Touches upon all the key topics and ways of thinking/working for a PM

By Md.Al-Amin H

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Sep 19, 2020

I have learned many new things which is hopefully very much beneficial for me in my future business plan or my career .

By kamesh p

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Aug 30, 2020

Excellent experience for this course is very nice ,this is first time coursera learning methodology thank you forever.

By Juan I Z

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Jul 14, 2020

Clear concepts, good graphic support and very useful interviews in order to understand the real job other PM are doing.

By James W

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Jul 10, 2020

Very great overview that can be used in a product management development role at any level to get entry into the field.

By vaibhav

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May 31, 2019

Great Course! for all who currently works as a product manager or looking for a role of product manager in near future.

By Sue B

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May 29, 2019

Great course to get new insights to becoming a better product manager and learn other ways to do your job successfully.

By Michael A

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Jul 9, 2023

Easy to understanding, and very practical with the examples. I really enjoyed every second of this course. WELL TAUGHT

By Raja A V G 2 B

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Nov 19, 2020

an amazing insights and various perspectives to understand complete product management methodology and agile concepts.

By Diederik T

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Jul 22, 2018

Lovely course. Great introduction to digital product management and a stepping stone towards my personal future as PM.

By Javier D H M

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Feb 15, 2021

Great course, lots of tools and really useful interviews to make this a very practical approach to Product Management

By Ximena L G

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Apr 20, 2018

Amazing, interactive and clear way to discuss Product Management! Full of examples and practical tips, thanks so much

By Aarthi

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Apr 9, 2018

Really good in breaking things down the concepts with examples for a beginner to understand the process or framework.

By Ahmad R C

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Aug 19, 2023

Amazing insight into Lean Startup, Product/Market Fit, Product Management, Design Thinking, and Innovation Pipeline!

By Mehran F

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Nov 8, 2022

I liked Alex and the way he taught the course especially the examples and diagrams. Quizes also helped a lot! Thanks

By Jesus R P

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Jan 8, 2022

It was a great course to learn about how to develop products and the skills that we need to be great product owners.