Week 2 Introduction

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Skills You'll Learn

Customer Psychology, Measuring Customer Preferences, Customer Value-based Pricing, Customer Willingness to Pay, Pricing Strategies

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VY

Feb 18, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

EV

Jun 24, 2020

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

From the lesson

Implementing Value-based Pricing

Taught By

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice

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    Thomas Kohler

    Associate Director, Pricing

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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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