Conjoint Analysis Applications

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En provenance du cours de Université de Virginie
Customer Value in Pricing Strategy
78 notes
Université de Virginie
78 notes
Cours 2 sur 4 dans Specialization Pricing Strategy Optimization
À partir de la leçon
Measuring Customer Preferences

Rencontrer les enseignants

  • Jean Manuel Izaret
    Jean Manuel Izaret
    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler
    Thomas Kohler
    Associate Director, Pricing
    Marketing, Sales & Pricing Practice
  • Ronald T. Wilcox
    Ronald T. Wilcox
    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
    Marketing