Double Marginalization

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Skills You'll Learn

Price Discrimination, Price Elasticity Of Demand, Channel and Direct-to-Consumer Pricing, Pricing Strategies, Cost-Based Pricing

Reviews

4.8 (655 ratings)

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MK

Jul 21, 2019

Excellent introduction to the mathematics behind cost and pricing strategies. This course gave me a lot of good information that I've already started putting into practice at work.

LB

Aug 31, 2020

A great refresher course that allowed me to get back into the pricing calculations with ease. It can be challenging if you are not familiar with the statistical calculations.

From the lesson

Channel and Direct-to-Consumer Pricing

Taught By

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice

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    Thomas Kohler

    Associate Director, Pricing

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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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