Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.
Ce cours fait partie de la Spécialisation Conception graphique
Introduction to Typography
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À propos de ce cours
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Compétences que vous acquerrez
CreativityAdobe IllustratorHistoryGraphicsAdobe Indesign
Résultats de carrière des étudiants
33%
ont commencé une nouvelle carrière après avoir terminé ce cours
36%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
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Niveau débutant
Approx. 10 heures pour terminer
Recommandé : 4 weeks of study, 1-3 hours/week
Anglais
Sous-titres : Anglais
Programme du cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Week 1: Talking Type
This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design. We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz.
2 heures pour terminer
6 vidéos (Total 21 min), 8 lectures, 2 quiz
6 vidéos
Course Welcome2 min
Font versus Typeface4 min
Stroke and Proportion4 min
Type Anatomy2 min
Measuring Type3 min
Choosing a Typeface4 min
8 lectures
About this Course5 min
About the Assignments5 min
Course Tools5 min
Forum Guidelines2 min
Requesting Peer Reviews2 min
Academic Integrity2 min
Additional Resources10 min
Reviewing key terms5 min
2 exercices pour s'entraîner
Type Terms12 min
Describing Type20 min
2 heures pour terminer
Week 2: Typefaces and their Stories
This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend your exploration through some independent research into a typeface of your choosing.
2 heures pour terminer
7 vidéos (Total 26 min), 2 lectures, 1 quiz
7 vidéos
Bembo: Humanist Letters3 min
Didot: Enlightened Refinement3 min
Clarendon: Type for the Masses3 min
Futura: the Typographic Avant-Garde4 min
Helvetica: International Modern3 min
Scala Sans: Typographic Remix3 min
2 lectures
Prepare Yourself1 min
Research Sources5 min
2 heures pour terminer
Week 3: Putting Type to Work
This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end of the week.
2 heures pour terminer
6 vidéos (Total 26 min)
6 vidéos
Working with Type1 min
Typographic Space5 min
Page Space5 min
The Grid4 min
Creating Hierarchy3 min
Typographic Conventions5 min
3 heures pour terminer
Week 4: Making Meaningful Type
In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the design of a full-scale typographic poster.
3 heures pour terminer
4 vidéos (Total 17 min), 1 lecture, 1 quiz
4 vidéos
Typesetting with Expression5 min
Beyond Typesetting4 min
The Typographic Poster4 min
1 lecture
Course Credits2 min
Avis
4.8
Meilleurs avis pour INTRODUCTION TO TYPOGRAPHY
par HHMar 19, 2019
I liked the course overall and found it informative. I think that the topics in week 3 and 4 could be combined. I also wasn't sure where I could post questions to clarify something in the assignments.
par RGAug 1, 2019
I was excited to learn about typography, these assignments were fun to do. I wished there were more assignments to create more posters for this typography course, overall I enjoyed and learned a lot.
par LSApr 6, 2016
Very organized and detailed about the basic, history, characteristics of typography.\n\nI really enjoyed it and wish there were other courses by the same lecturer.\n\nThanks for the great course!!
par JCJul 28, 2018
Loved that the main typeface study was carried out throughout this course. Loved beginning with the writing assignment and then evolving into a full on typographic poster. Very fun and informative
par HYAug 23, 2016
This course was even better than the previous course of the specialization. It explains historical, technical part of the typography and assignments were very well related. Well designed course.
par JHApr 29, 2016
I learned so much in 4 weeks! Knowing the terminology is wonderful, but I'm excited to start using a grid for my layouts and be able to choose fonts based on the psychology behind their design!
par EMJan 13, 2018
I highly enjoyed this class. I found it very helpful crash course on typography. The activities were engaging enough to help me understand more of the importance of typography in graphic design
par EODec 17, 2017
Reviewed some of what we learned about Typography in the first course (Fundamentals of Graphic Design), but did expand in some areas. Interesting and informative and great course assignments.
par JLJan 13, 2017
Great Course. It is well-organized and instructive. I highly recommend the lectures, however, the assignments are not very challenging. Also, it is kind of theoretical instead of practical.
par ERSep 16, 2018
Highly useful information to beginners in typography with very well made videos. Balanced exercises push students to implement the knowledge they acquired mixed with their own creativity.
par LDJun 13, 2017
Clear content and actual homework that lets you understand what you just studied. A very useful course ! Thank you so much for sharing this, it's incredible to be able to learn from home.
par ACNov 25, 2016
I would have liked a few more / longer videos, but I really found the assignments helpful. I like how each one built off of each other, so the final project did not feel so overwhelming.
À propos de California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
À propos du Spécialisation Conception graphique
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
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