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The Cycle: Management of Successful Arts and Cultural Organizations, Université du Maryland, College Park

4.8
209 notes
59 avis

À propos de ce cours

What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit www.DeVosInstitute.umd.edu....

Meilleurs avis

par RV

May 20, 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

par SS

Sep 02, 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

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57 avis

par Megan Constance Swick

Apr 09, 2019

This course was insightful, inspiring and enlightening. I look forward to applying all of the tools that I have now obtained in The Cycle to enhance my practices in Arts Management. I highly recommend this course to anyone working in the arts industry!

par Tiago Rezende de Toledo

Feb 19, 2019

Great insights. It could go deeper and also could have fewer testimonials.

par Danielle Frabutt Garcia

Feb 19, 2019

I really enjoyed the setup of this course. From the short videos to the the reading and assignments. Everything felt as though it was setup with the success of the student in mind.

par Sara Mazzotta

Feb 18, 2019

I recommend it to anyone interested in building a career in cultural non-profit organization!

par MD. RAMZAN ALI

Feb 04, 2019

5*

par Margaret Selby

Jan 13, 2019

The most important class you can take if working for a not-for-profit institution

par Amandah Heald

Dec 02, 2018

I had already read The Cycle but this class was a good refresher of the book and I like the practical activities.

par Natalie Bell

Oct 12, 2018

This is a truly practical and insightful course.

par Hani Boeck

Sep 23, 2018

This is a wonderful course that really gives the basics of successful arts management. I attended another course by Michael Kaiser years ago and this is a great refresher! Having all of Michael's books is also very helpful and I would suggest everyone get all 4 for reference. Here's a PDF from the Hong Kong course: https://www.hkaaa.org.hk/uploads/hkaaa/201208/20120821_120217_34uRC0PAzP_f.pdf (it's in english)

par Cera Smith

Sep 03, 2018

Excellent course! I've been looking for a marketing course with a specific nonprofit focus without much luck. Though this course looks at other aspects of managing an arts nonprofit, it does touch heavily on the marketing aspect, and was incredibly useful.