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Avis et commentaires pour d'étudiants pour Survey analysis to Gain Marketing Insights par Université Emory

4.5
étoiles
94 évaluations
12 avis

À propos du cours

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course. Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense....

Meilleurs avis

EW
5 déc. 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM
24 déc. 2019

nice course to understand practical application of taking surveys and analyzing them

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1 - 13 sur 13 Avis pour Survey analysis to Gain Marketing Insights

par Manikanta M

25 déc. 2019

nice course to understand practical application of taking surveys and analyzing them

par Elena W

6 déc. 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

par Anup B

28 déc. 2019

Explained in very systematic manner. Thanks!

par Sofia G

23 mars 2020

As a marketer, this is what i needed!

par Kevin C

21 janv. 2019

Amazing course!

par Flt L G R

16 juin 2020

THANKS...

par Sonja G

19 août 2017

Well taught class

par Chase M

23 juil. 2017

Interesting concepts but would have enjoyed class more if it did not rely on a proprietary analytics tool

par Simon J A H

15 nov. 2020

Recommended course! Information provided straight to the point.

par Alvin B

15 déc. 2020

This course if very useful for Business and Entrepreneurs

par Divya K

17 juil. 2021

a​wesome course, great instructor. very happy i took it.

par Khoder K T

17 janv. 2021

very useful

par Riccardo G

11 juin 2021

Insights are interesting but cannot be called a course: I finished it in 2/3 hours