À propos de ce cours
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Approx. 27 heures pour terminer

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Sous-titres : Anglais, Français
User
Les étudiants prenant part à ce Course sont
  • Product Managers
  • Marketing Specialists
  • Entrepreneurs
  • Business Developers
  • Consultants
User
Les étudiants prenant part à ce Course sont
  • Product Managers
  • Marketing Specialists
  • Entrepreneurs
  • Business Developers
  • Consultants

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.

Approx. 27 heures pour terminer

Recommandé : 4 weeks, 5-8 hours/week...

Anglais

Sous-titres : Anglais, Français

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
4 heures pour terminer

Module 1: Technological Innovation

16 vidéos (Total 80 min), 20 lectures, 5 quiz
16 vidéos
Entrepreneurship and economic growth3 min
The economic impact of Technological and Organizational Innovation5 min
The uneven economic impact of technological change6 min
The impact of technological change on industry6 min
Innovation through additive manufacturing processes4 min
Innovation as a business model6 min
Getting outside help1 min
Sources of Innovation6 min
Individual Creativity The iBOT and Segway6 min
Individual Creativity meets Business Sense3 min
Organizational Creativity6 min
Culture in start-ups versus large firms2 min
Outside sources of ideas5 min
Locating your firm6 min
Two opinions on where to locate1 min
20 lectures
Course Information and Syllabus5 min
About this lesson and useful definitions2 min
Buddy Burke and Reza Malekzadeh on the importance of entrepreneurship1 min
Increasing innovation in Africa4 min
Relation to textbook2 min
About this lesson & Useful definitions for this lesson2 min
Debrief: Making cheap office buildings using additive manufacturing5 min
The Success of the iPad2 min
Debrief: Why iPAD was successful when Newton was not3 min
Case study on Reverse Engineering3 min
About this lesson & Useful definitions for this lesson1 min
Views on getting help from others1 min
Interview with Dean Kamen by Steven Colbert6 min
Segway and P.U.M.A. launch5 min
About this lesson & Useful definitions for this lesson3 min
Ford Pinto3 min
About culture in start-ups versus large firms1 min
Two opinions on where to locate1 min
Key Lessons Module 15 min
References and Additional Readings for Module 110 min
5 exercices pour s'entraîner
Practice quiz #16 min
Is reverse engineering legal?2 min
Practice quiz # 28 min
Practice quiz # 36 min
Graded Quiz Module 120 min
Semaine
2
4 heures pour terminer

Module 2: Types and Patterns of Innovation

11 vidéos (Total 61 min), 13 lectures, 6 quiz
11 vidéos
Radicalness of Innovation in Tennis Racquet Designs7 min
Component vs. Architectural Innovations7 min
Technology S-curves4 min
Disruptive Technologies -Xerox5 min
More on Technology S-curves6 min
Segment Zero5 min
Technology cycles5 min
Technology and Industry Evolution6 min
Which company is likely to develop new technologies?4 min
Modern day industries - are they different?2 min
13 lectures
About this lesson & Useful definitions for this lesson2 min
The Perfect Thing!30 min
Why knowing these types of innovation matter for you3 min
About this lesson & Useful definitions for this lesson2 min
Additional Reading: The "Sailing Ship" effect2 min
Case study: Automobile industry in the US5 min
About this lesson & Useful definitions for this lesson3 min
Article by Kenneth Simons: Shakeouts, Innovation, and Industrial Strategy and Policy40 min
Examples of Industries with massive shake-outs3 min
About this lesson1 min
Modern day industries - are they different?2 min
Key Lessons Module 210 min
References and Additional Readings for Module 210 min
6 exercices pour s'entraîner
Practice quiz: The Perfect Thing16 min
Practice Quiz #45 min
Practice Quiz # 56 min
Practice Quiz #66 min
Exercise: E-commerce revolution12 min
Graded Quiz Module 230 min
Semaine
3
5 heures pour terminer

Module 3: Increasing Returns

10 vidéos (Total 60 min), 16 lectures, 7 quiz
10 vidéos
The rise of Microsoft and an open innovation strategy6 min
Increasing Returns - The Learning Curve6 min
Ford's 1936 Assembly Line6 min
Increasing Returns – more on the learning curve6 min
Increasing Returns –the learning curve and pricing5 min
Increasing returns - Network externalities5 min
Standardization7 min
Get big fast and outcomes of standards battles6 min
Outcomes based on standalone and network value6 min
16 lectures
About this lesson1 min
The rise of Microsoft10 min
Letter from Bill Gates to John Sculley10 min
About this lesson & Useful Definitions3 min
Ford's Moving Assembly Line3 min
About this lesson1 min
Debrief of Learning curve exercise10 min
Activity: The learning curve in your target industry10 min
About this lesson1 min
Useful Definitions10 min
About this lesson1 min
Netscape Navigator and Get Big Fast10 min
Another example of a standard battle1 min
Key Lessons Module 36 min
References and Additional Readings for Module 310 min
Peer Reviews Overview: Qualities of strong feedback10 min
6 exercices pour s'entraîner
Practice Quiz #76 min
Learning curve-Quiz22 min
Practice Quiz #85 min
Practice Quiz # 97 min
Are Winner-Takes-All markets good for consumers?3 min
Graded Quiz Module 320 min
Semaine
4
5 heures pour terminer

Module 4: Timing of Entry and Protecting Innovation

10 vidéos (Total 62 min), 12 lectures, 8 quiz
10 vidéos
First Mover and Late Mover Advantages7 min
Factors influencing optimal timing of entry7 min
Protecting Innovation8 min
Alternatives to Legal Rights6 min
Trade Secrets, Copyrights, and Trademarks8 min
Patents6 min
Cooperating or competing with incumbent firms7 min
Negotiating with large firms and investors1 min
Conclusion1 min
12 lectures
About this lesson1 min
List of True First Movers and Notable Followers2 min
Tellis and Golder: First to market, first to fail? Real causes of enduring market leadership20 min
About this lesson1 min
Hydrogen Cars3 min
Ballard Power2 min
About this lesson2 min
About this lesson1 min
The product market and the market for ‘ideas’: commercialization strategies for technology entrepreneurs1 h
Dalton Caldwell on negotiating with large firms and investors1 min
Key Lessons Module 45 min
References and Additional Readings Module 41 min
7 exercices pour s'entraîner
Major reasons for enduring market leadership2 min
Practice Quiz #105 min
Practice Quiz #113 min
Do they infringe copyright law?2 min
Guess the Sound / Trademark12 min
Practice Quiz #122 min
Graded Quiz Module 420 min
4.7
12 avisChevron Right

Principaux examens pour Strategic Management of Innovation

par ABMar 27th 2019

Excellent materials, well-chosen exercises and evaluations. The professor was engaging and clear. I would recommend.

par MMay 25th 2019

It explores extremely interesting and useful insights for those looking for professional development

Enseignant

Avatar

Thomas ASTEBRO

Academic Director MSIE, Professor of Strategy and Entrepreneurship
Economics - Decision Science

Commencez à travailler pour obtenir votre master

Ce cours fait partie du diplôme intégralement en ligne MSc in Innovation and Entrepreneurship de HEC Paris. Si vous êtes admis au programme complet, vos cours sont pris en compte dans votre apprentissage diplômant.

À propos de HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

À propos du Spécialisation Gestion de l'innovation et du design thinking

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
Gestion de l'innovation et du design thinking

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