The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Ce cours fait partie de la Spécialisation Strategising: Management for Global Competitive Advantage
À propos de ce cours
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Essayez Coursera pour les affairesCe que vous allez apprendre
Identifying the forces that shape competition for economic exchanges
Analysing the sources of value in company offerings and how do segment markets in order to create value
Developing strategic options that are suitable, feasible, and acceptable
Compétences que vous acquerrez
- Competitor Analysis
- Value Proposition
- Porter'S Five Forces Analysis
- Customer analysis
Votre entreprise pourrait-elle bénéficier de la formation des employés à des compétences recherchées ?
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Commencez à travailler pour obtenir votre master
Programme de cours : ce que vous apprendrez dans ce cours
The importance of value for competitive strategy
Know your Customers and Competitors
Know your industry
Know your competitive options
Avis
- 5 stars87,41 %
- 4 stars10,48 %
- 3 stars1,74 %
- 2 stars0,34 %
Meilleurs avis pour STRATEGIC MANAGEMENT: BE COMPETITIVE
The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets
I love how this course expanded my horizons on the area of strategic management and innovation thinking.
Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks
Very good insights, very informative, excellent course well presented and relatively easy to understand. Thank you Sir =)
À propos du Spécialisation Strategising: Management for Global Competitive Advantage

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