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Strategic Innovation: Building and Sustaining Innovative Organizations, Université de l'Illinois à Urbana-Champaign

4.8
246 notes
40 avis

À propos de ce cours

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

Meilleurs avis

par GL

Feb 21, 2019

The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.

par GP

May 05, 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

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37 avis

par Alejandra Aristizabal Arjona

May 13, 2019

The course provides valuable insights and tools with which get to a better understanding of the process of sustainable innovation and competition.

par Randy Rhoads

May 07, 2019

Professor Love does an outstanding job with this course! Excellent!

par Emeka Joshua Emeruem

Apr 25, 2019

Great and empowering course for innovation.

par Andriy Vintonyak

Apr 22, 2019

Amazing professors, amazing content, well worth your time!

par zubin varghese

Apr 16, 2019

Excellent. Practical. Put to Use immediately

par Kyoung Hoon Park

Apr 15, 2019

This class is an innovative course! I enjoyed a lot during taking the course!

par Vinicio De Sola

Apr 10, 2019

Great course for understanding Strategic Innovation

par Mustafa Al Hamdawi

Apr 09, 2019

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ive innovative

par Sandeep Kalra

Apr 06, 2019

Great Learning Experience!

par Nadia Guerrera

Apr 01, 2019

Really great learning in this course- Thank you!