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Avis et commentaires pour d'étudiants pour Strategic Innovation: Building and Sustaining Innovative Organizations par Université de l'Illinois à Urbana-Champaign

1,089 évaluations

À propos du cours

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


10 janv. 2020

An excellent course.

I am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.

Thanks to all the team


4 nov. 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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176 - 200 sur 240 Avis pour Strategic Innovation: Building and Sustaining Innovative Organizations


3 févr. 2021

its very usefull

par Dany J A

19 janv. 2021

excellent course

par MD. S K

30 déc. 2020

Excellent course

par Vedant S

21 juil. 2020

Very good course


19 mai 2020

Very good course

par Mario

2 avr. 2020

Excellent class.

par Nathalia A

31 oct. 2020


par Charmi S

16 sept. 2020

It was awesome!

par Dima S

1 nov. 2017

Very nice one!

par Najwa M A

22 mars 2022


par Nicole P L

30 mars 2021

Great course!

par Felipe C

14 mars 2021

Great course!

par Ernesto C F S

9 sept. 2020


par Sanjay H R

11 mai 2020

Great Course!

par Anil P S

4 janv. 2019

Great course!

par Victor A

25 oct. 2020

Thanks a lot

par osam p

13 oct. 2020

great course


1 sept. 2020


par Felipe B d R

16 juil. 2020

Good course


11 juin 2020

good course

par Adnan s A H

26 avr. 2022


par fahad h h

27 févr. 2022


par Tong V C

30 déc. 2020

Good idea

par Frederik M

18 mars 2020

very good

par Andrés B R

14 oct. 2019