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Avis et commentaires pour d'étudiants pour Strategic Innovation: Building and Sustaining Innovative Organizations par Université de l'Illinois à Urbana-Champaign

1,089 évaluations

À propos du cours

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


10 janv. 2020

An excellent course.

I am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.

Thanks to all the team


4 nov. 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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151 - 175 sur 240 Avis pour Strategic Innovation: Building and Sustaining Innovative Organizations

par 1801890

20 mai 2020

valuable material , thank you

par Valentin B

3 avr. 2021

The experience is very fluid

par Efeoghene E

28 avr. 2022

Great course for innovators


9 juin 2020

Create course and insights.

par Muthukumar S

25 févr. 2019

Good and interesting Course

par Per E O

4 janv. 2021

Interesting and inspiring!


6 déc. 2020

good course! Learned alot

par Sandeep K

6 avr. 2019

Great Learning Experience!


9 mai 2021

We appreciate your caring

par Shreeram G K

9 mai 2020

v,good and well explained

par Manuel M

11 mai 2018

Awesome relevant content.

par Luis A R F

25 juil. 2020

Es un excelente curso.

par Shashank M

16 avr. 2020

I enjoyed this course!

par Dana G

13 avr. 2021

An excellent course.

par Noor u S

28 juin 2020

Great opportunity 👍

par Mustafa A H

9 avr. 2019






ive innovative

par Hani A

4 oct. 2018

Really Great Course

par Sean L J J

2 mars 2021

Interesting course

par Melbourne N

4 août 2020

best course so far

par Mariela A A

26 avr. 2021

Excelente course!

par Gonzalo J R S

15 avr. 2021

excellent course!

par Gustavo V U

1 août 2020

Excellent course!

par Chris L

20 mai 2017

Innovative course


29 oct. 2021

Awesome Course!!

par Momoh-Onimisi E

10 mai 2021

Fantastic Course