À propos de ce cours
4.7
14 ratings
3 reviews
This course weds business strategy with the principles of microeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy....
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Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Recommandé : 11 weeks of study, 2-3 hours a week

Approx. 22 heures pour terminer
Comment Dots

English

Sous-titres : English
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Recommandé : 11 weeks of study, 2-3 hours a week

Approx. 22 heures pour terminer
Comment Dots

English

Sous-titres : English

Programme du cours : ce que vous apprendrez dans ce cours

1

Section
Clock
3 heures pour terminer

Introduction to Microeconomics for Managers

...
Reading
8 vidéos (Total 77 min), 2 lectures, 1 quiz
Video8 vidéos
Intro to UCI's Power of Microeconomics15 min
An Intro to Microeconomics for Managers6 min
Microeconomics in Our Everyday Business & Personal Lives12 min
Microeconomics Defined; Major Economic Models7 min
The Scarcity Problem; Three Basic Questions Every Nation Must Answer6 min
The Production Possibilities Frontier & Opportunity Costs9 min
The Fundamental Concepts of Microeconomics & Course Overview12 min
Reading2 lectures
Syllabus10 min
Weekly Topics min
Quiz1 exercice pour s'entraîner
Lesson 115 min

2

Section
Clock
2 heures pour terminer

Supply and Demand

...
Reading
5 vidéos (Total 51 min), 1 lecture, 1 quiz
Video5 vidéos
Change in Demand vs. Change in Quantity Demanded; The Market Demand and Supply Curves; Supply Curve Shift Factors11 min
Equilibrium; Price Effects of Supply and Demand Curve Shifts11 min
Price Effects of Supply and Demand; Curve Effects5 min
Supply & Demand Analysis in Business Action7 min
Reading1 lecture
Weekly Topics min
Quiz1 exercice pour s'entraîner
Lesson 2 Quiz15 min

3

Section
Clock
2 heures pour terminer

An Introduction to Consumer Theory

...
Reading
7 vidéos (Total 52 min), 1 lecture, 1 quiz
Video7 vidéos
Consumer Choice; Cardinal vs. Ordinal Utility; Marginal vs. Total Utility; Downward Sloping Demand9 min
Consumer Optimization; The Equimarginal Principle; Nominal vs. Real Income; Income and Substitution Effects10 min
Demand Price Elasticity; The "Units of Measure" and "Choice of Units" Problems; Price Elasticity Formula7 min
Elastic, Unit Elastic, and Inelastic Demand; Demand Price Elasticity Determinants8 min
Price Elasticity and Total Revenue; Pricing and Marketing Strategies8 min
Strategic Marketing and Microeconomics3 min
Reading1 lecture
Weekly Topics min
Quiz1 exercice pour s'entraîner
Lesson 315 min

4

Section
Clock
2 heures pour terminer

Production Theory

...
Reading
7 vidéos (Total 60 min), 1 lecture, 1 quiz
Video7 vidéos
Average, Marginal, Variable, and Total Costs; The Marginal Product and Law of Diminishing Return9 min
Marginal Cost; The AFC, ATC, and AVC Curves6 min
Long Run Cost Analysis and Economies of Scale7 min
Diseconomies of Scale; Minimum Efficient Scale; Natural Monopoly; The Structure-Conduct-Performance Paradigm11 min
Accounting vs. Economic Profits8 min
The Law of Supply; The Price Elasticity of Supply; An Overview of Operations and Supply Chain Management8 min
Reading1 lecture
Weekly Topics min
Quiz1 exercice pour s'entraîner
Lesson 415 min

Enseignant

Dr. Peter Navarro

Professor
Paul Merage School of Business

À propos de University of California, Irvine

Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways....

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.