À propos de ce cours : Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.
Créé par :  Michigan State University
Enseigné par :  Ken Szymusiak, Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
Enseigné par :  Forrest S. Carter, Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing
Enseigné par :  David Wheeler, Creative Research Faculty, The Hub for Innovation
Media and Information
| Informations de base | Cours 2 de 6 dans How to Start Your Own Business Specialization |
| Engagement | 3 weeks of study, 1-2 hours/week |
| Langue | English |
| Comment réussir | Réussissez tous les devoirs notés pour terminer le cours. |
| Notes des utilisateurs |
Programme de cours
SEMAINE 1
Ideation: Tools for ideation.
How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world.
4 vidéos
- Vidéo: Are You Ready For Ideas?
- Vidéo: The Power of Observation
- Vidéo: The Power of Play
Noté: Observational Exercise
Noté: Power of Play Exercise
SEMAINE 2
Ideation: Intro to Design Thinking Methodology
In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions.
4 vidéos
- Vidéo: Inspiration
- Vidéo: Ideation
- Vidéo: Implementation
Noté: How might we...?
Noté: Brainstorm Exercise
Noté: Minimally Viable Product (MVP) Exercise
SEMAINE 3
Ideation: Intro to Customer Discovery
More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.
3 vidéos
- Vidéo: What is Customer Discovery?
- Vidéo: Customer Discovery Plan
Noté: Customer Discovery Exercise
FAQ
Comment cela fonctionne
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Créateurs
Michigan State University
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Tarification
| Acheter le cours | |
|---|---|
| Accéder au contenu du cours | Disponible |
| Accéder au contenu noté | Disponible |
| Recevoir une Note Finale | Disponible |
| Obtenir un Certificat de Cours partageable | Disponible |
Notation et examens
Interesting, gave an unique approach to innovation and creativity.
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Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.