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Avis et commentaires pour d'étudiants pour Marketing sportif par Université Northwestern

873 évaluations
301 avis

À propos du cours

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Meilleurs avis

13 juil. 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

27 janv. 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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276 - 300 sur 301 Avis pour Marketing sportif

par Ben L

19 juin 2020

Very fun course with some informative videos and a lot of things to learn about.

par Gabi O

21 avr. 2020

Realy intersting. I hope in the next level study more than social media tatics.

par Jose D Z

2 août 2020

Es bueno para quien no conoce acerca de sports marketing and communications

par 17 G B

23 mai 2020

That was really nice study by home and had fun to complete all assignments.

par Xinrui S

9 juil. 2019

It would be better to have a more systematic class.

par Arghyadeep D

28 avr. 2020

it was goos and informative

par Ben R

28 févr. 2020

Too many writing exercises

par Gustavo

27 sept. 2019

Well explain course.

par Abhishek V

13 mai 2020

Good course overall

par Pietro P

23 avr. 2019

I liked it so much


27 sept. 2021


par Gibson B

21 juil. 2021

I learned some things that I think will help me a lot in my future career. Loved the way you could read along with all the videos and save highlighted notes. I didn't like how much the course at times felt like it got away from primarily focusing on marketing. Because it is such a short course I would like to have spent a bit more time on product/service marketing, marketing agents, and endorsements or how to put ads together for sports related products or services. Although most of those things were covered, I feel like I spent just as much time learning about jobs in the world of public relations and journalism which although closely related, are not marketing.

par Ioannis S

10 mai 2020

It was a good course but I was hoping it would go into more detail. It scratches the surface.

par Leandro G

3 juin 2020

I think it lacks of theorycal content. Still usefull information. Im gratefull for it

par Bruno Z

22 mai 2019

It was a basic course but useful as an introduction to Sports Marketing

par Rafael F

7 sept. 2020

I expect a little more depth in some themes

par Jai G

5 mai 2020

While descriptive, its a beginner's course.

par Timur A

11 oct. 2019

Wish the course would be deeper

par Michael R

5 mai 2020

It was okay.

par Alanna D

30 oct. 2021

Very basic.

par Edward H

27 juin 2020

Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.

par David D Z

16 mars 2020

The contents of the course were good. however I think it was not very well structured nor explained. Many of the interviews were not clear expamples of what was explained as part of the theory, but only experiences from people.

par Adriano L

11 juil. 2021

Most of the videos were just short little interviews with people from the industry. There were very few actual "lectures" that tought you something.

par Agustina R

20 juil. 2020