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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,191 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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151 - 175 of 386 Reviews for Sports Marketing

By Pradeep D

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Aug 31, 2021

It's an excellent start for students to pick up fundamentals of sports marketing.

By Gabriel R C

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Nov 11, 2022

Thanks for all your help, the best tools, the best videos and the best teachers

By Hazel L

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Sep 26, 2022

all the essentials. Somerhing that seems so minor made a big difference on my

By Ashutosh S

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Sep 3, 2020

Great Learning. Thank you professor LEE for explaining concepts so seamlessly.

By Sale P

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Oct 2, 2023

Very good course for me i learned lots of new things. Thank You Northwestern

By Nicholas C

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Jul 7, 2021

I learned so much and made me want to go into the sports sector of business!

By Yamini C

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May 27, 2020

Very interesting and engaging.. helps learn a lot more about sports events!

By Mariyam F S

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Oct 19, 2019

Great Insight on Sports marketing, strategies, dynamics, and many more ...

By Shady e s

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Apr 1, 2020

Excellent course that really dives into the concepts of sports marketing.

By Julian C

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Feb 10, 2020

Es buen curso, me gustaría hubiese uno mas avanzado y con mayor valor CV.

By Daniel B

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Jun 13, 2022

Fantastic. Best short-course on Sports Marketing I've ever enrolled in.

By Nikolaos S

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May 29, 2020

Very usefull for my MSc Degree that I plan to have in the near future!!

By 531 K P

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Apr 27, 2020

Very good in learning sports marketing and getting and insight about it

By JOHN T

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Apr 7, 2020

Fairly comprehensive for an introductory course. Definitely recommended

By gautam s

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May 19, 2020

I really liked the content of the course, and there was a lot to learn

By Bei Z

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Apr 24, 2022

As a student majoring in sport management, this course help me a lot.

By nikhil c

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Jun 28, 2021

Very informatory course. I love the guest session in multiple videos.

By Albar E Z

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May 8, 2020

Great topics and real live examples for professional sports entities.

By gazala s

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Oct 20, 2021

The entire course gave really great insights about Sports Marketing.

By Andre S

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Dec 23, 2019

Great and informative course, will help me with my current business.

By Amine A

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Dec 9, 2018

Très belle formation à distance ! Je vous la recommande chaudement !

By praveen r

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Aug 19, 2020

Basics of sports marketing and advertising, Best one in my opinion!

By Feisal N O

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Jul 5, 2020

This course has fostered my knowledge and opened a lot doors for me

By Pramod K

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Jul 12, 2023

Professor Candy Lee is very insightful thoroughly impactful course

By Sanidhya P

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Apr 28, 2020

This was an amazing course and surely a great learning experience!