I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
par Reza A B S•
I found many elements of this course to be really interested. It serves as an excellent introduction to the world of sports marketing. If there is something I could suggest for improvement, it would be to make the practice quizzes a little more challenging. I also would have liked to try some different design elements for the assignments rather than just plain text. Overall, it was an excellent course that was filled with interesting information and great guest speakers. Highly recommended!
par Asare O•
Sports Marketing was a thoroughly enjoyable course. Right from the onset, the outline was engaging and very informative. Prof. Candy's Lee's approach of employing industry professionals and her own colleagues at the Northwestern is highly commendable. I liked the peer reviewed assignments on the Fan Loyalty program. I think a whole consultancy can be made out of just consulting organisations on how to develop effective loyalty programs. Thank you Northwestern and Prof. Lee
par JACLYN S•
Really enjoyed the outline of this course. I appreciated having the lectures transcribed beneath the video so I could follow along and take notes as the professor was talking. I felt that the assignments challenged me to think and be creative. I also liked the peer review portion, so that I could see other ideas students came up with. The only thing I would say is that I wish experts in this field could also mark my assignments. Overall, an enjoyable and organized course.
par Munyaradzi B G•
The course was quite elaborate on the fundamentals of Sports Marketing. I absolutely benefitted from the practicality side of it where there were guests from the real world. The supplementary reading material is very helpful. The course needs to be updated a bit in terms of sports marketing during and post the COVID-19 era. Otherwise, great job Professor Candy.
Munyaradzi B Gwanzura
par Bethany F•
This was a good and insightful course, especially as it gave me information about general Marketing strategies and then went in depth about how they applied to Sports.
The submissions were creative and fun.
The range of examples given was interesting.
The most interesting piece was the bonus clip around Global Sport and its political nature.
Each week had a good, manageable amount of work.
par hugues r•
Interesting course to follow, very easy to keep up with the work and assignments. The 2 assignments were good examples introducing specific tasks of sports marketing. The course could have gone more in depth, I found the earlier chapters to be very broad. The last few chapters on the other hand are great. The instructor brings in guest speakers that give an extra value to the course.
par Yaz M•
It was really interesting, but would like to see more strategies applied, more concepts and basics that cannot be missing for someone working in sports. Interviews were interesting but maybe outline what strategies they used, for example when in the course of inbound marketing you could see web pages using all of the 3 stages with the tools applied.
par Olivia L•
Great insight into sports marketing from professionals across the United States. I am grateful for this content provided for free across the world. Would be great to see updates (now in 2020) as the sports marketing world has changed drastically due to the digital nature in which we all now do business and operate. Thank you Northwestern University!
par Anna R•
Sports Marketing is a well structed course with interesting speakers, two peer reviews and main focus on US sport market.
I could only wish to expand the course program more to international experience and update few web-links to suggest readings which are probably too old and do not exist.
par Philip R B•
Enjoyable and interesting course but uses a lot of video guest speakers, some of whom are really interesting but some of whom are a little… dry? Only two assignments required (I’d have preferred a little more) but the course also includes good suggested reading lists.
par Ga E•
Well planned course, easy to follow and complete. It actually helped med and gave me good ideas for how to run my business. It is very orientated for the american market so if one has to give critics it would be good with som European inputs into it :)
par Jorge G•
Completo. Trata el Marketing deportivo a nivel muy general pero las piceladas son muy útile para cualquier persona interesada.
Me parece muy interesante la metodología apoyada en los vídeos y en las tareas revisadas por otros compañeros. Enhorabuena.
par RAMESH P S•
I found this course very interesting and informative. The videos and ref. materials are very useful to learn and know about the sport marketing. Also, this course provide a reputation as delivered by the well organised university in the world.
par Solon T•
I really liked the course and the Professor. The interviews with so many experienced professionals aggregates lots of value. On the other hand, I was expecting more "technical" analysis and ideas, hence it's a Intermediate course.
par Arbaaz K•
The course was really helpful for me to discover the marketing aspect of any sports team or league. As a marketing student and an avid sports fan, this course was a perfect blend of two fields which i'm thoroughly interested in.
par Sophie C•
The social media aspect could have been more up to date and with better interviews to show the day-to-day tasks in social media management. The readings were excellent and the interviews were fantastic.
par Ahana P•
Very informative and a good course for people with little to no information about sports marketing. The only negative thing I would like to add is that the interviews seemed a little excessive.
par Nicole T•
It was a good certificate, some lessons were too long and you could feel that it was kind of repetitive, but overall you learn the basics and most important things of Sports Marketing.
par Devon T•
Really go intro to the topic and good instruction! one star off because all of the assignments are peer graded and I don't fully trust all other people to give me the correct grade
par Deepak D•
Overall good learning and experience and learned a lot about sports marketing in details which i could use in practical work and execute it in a well proposed manner. Thank You...
par Mats W•
Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.
par 352_SYIT_ a k G•
I learn what is marking .how to manage the event .what is the sponsorship .and many more .it teach how to maintain relationships between company and sponsorship.
par Jose S•
Well organized contents. Some of the interviews are great and the exercises are so interesting and fun. I would improve the course adding updated contents.
par Ansari f s•
Sports marketing course gave me good knowledge and information about how sports events are managed.
This course was very interesting and helpful for me
par Gustavo A M P•
I think it could improve the program if from time to time the teachers could answer questions or solve doubts but in general is a very good program