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Retour à Fundamentals of Social Media Advertising

Avis et commentaires pour d'étudiants pour Fundamentals of Social Media Advertising par Méta

1,287 évaluations

À propos du cours

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Meilleurs avis


11 nov. 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.


3 févr. 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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301 - 325 sur 357 Avis pour Fundamentals of Social Media Advertising

par Bryan T V

3 juil. 2021


par Alberto E C Z

22 avr. 2021


par Francesco P

24 janv. 2021


par Debashis B

14 déc. 2020


par Talha H

27 mai 2022



16 nov. 2021


par Danika C P

2 juil. 2021


par Luis F C F

6 juin 2021


par Emmanual J

18 déc. 2020


par Ahmed R H

16 déc. 2020


par Nishith R R

21 oct. 2020


par Digital F Y F

3 mars 2022


par Salma S M A

27 juil. 2022


par Erickson N

5 mars 2022


par Huy V C

21 févr. 2022


par Dinesh V

25 oct. 2021

par Arlena C

18 août 2021

par zeyad h

22 juin 2021

par Marina R M

10 juin 2021


par Samantha R

4 mai 2021


par Betzaida F O

28 mars 2022

I enjoyed, learned and advance my skills with this course. I would change the structure because the last assignment was taught in the early modules loosing momentun. I had to refresh my recopy my notes to be able to accomplish the last assignment.

par Marie A A

16 févr. 2021

Learning about the creative brief was good but I think this course was a bit beginner level for me. I wish there will be more hands on projects or actual case study that will teach us how to adjust the ad settings for each campaign.

par Mohamad E A K

16 mars 2021

I loved the course, it is easy to understand and to apply, no rocket science. This course alone is not enough, you definitely need to watch some youtube videos to fill the missing parts like designing your post in an artistic way

par Sovan M

26 août 2021

It is very good and very easy to understand, I have benefited a lot form this course. so thank you COURSERA and FACEBOOK.

par David E M P

19 août 2021

Nice course, but the sound wasn't the best, probably because of the voice of the instructor, could have been better