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Avis et commentaires pour d'étudiants pour Content, Advertising & Social IMC par Université Northwestern

864 évaluations
125 avis

À propos du cours

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Meilleurs avis


Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

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51 - 75 sur 123 Avis pour Content, Advertising & Social IMC


Sep 25, 2016

Excelente Course. It needs more languages in the subtitles

par Sharmistha M

Mar 26, 2020

The A/B Split test is explained so simply and perfectly.

par Auadhati D

May 16, 2020

i loved this course, its really helpful and productive

par Josefina C

Jan 03, 2017

Excellent course. Contains a really useful information.

par Dzenan B

Jan 06, 2016

Great course with excellent examples and materials.

par HỒ T V

Dec 24, 2019

Good course, brings a lot of useful knowledge!

par Geoffrey K

Jan 11, 2016

Extremely well explained and great teachers.

par Vay R

Dec 08, 2016

My favorite in the specialization thus far

par Mani R B

Dec 18, 2015

Nice course. Thanks to all the professors.

par irina k

Apr 22, 2019

very useful information! i learned a lot.

par Nicole P

Jun 28, 2016

Very beneficial information in this MOOC!

par Sanaz k

Apr 18, 2020

I really enjoyed contents and courses .

par Wale S

Nov 13, 2017

Best course on Marketing and Social IMC


Jul 20, 2017

Just so much excellent information.

par Ashapurna D

Jul 30, 2019

A very enlightening experience!

par Manu S

Jun 26, 2018

Amazing course ! I learnt a lot

par violet z

Jun 11, 2016

Excellent source of information

par Luis M

Feb 11, 2016

Great content...congrats Randy!

par Ronak T

May 31, 2020

Such an amazing course it was.

par Samantha S

Mar 25, 2020

Very helpful, and informative.

par Lucy C

Sep 03, 2017

this was an exciting journey

par Neda B

Jan 10, 2016

Very useful and informative.

par Elaine T

Mar 24, 2016

practical and insightful!

par Manish T

Jan 08, 2016

A very informative course

par amberli

Feb 13, 2020

I love this MOOC

Thanks !