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Avis et commentaires pour d'étudiants pour Content, Advertising & Social IMC par Université Northwestern

941 évaluations
139 avis

À propos du cours

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Meilleurs avis

5 févr. 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

29 sept. 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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51 - 75 sur 137 Avis pour Content, Advertising & Social IMC

par Mark B

6 août 2017

Excellent course providing valuable insights to approaching social

par Sophie Q

24 sept. 2020

Very useful theories and tips for various marketing strategies!

par Eugene T

4 janv. 2016

Great coverage on content creating and Social IMC strategies

par Danielle C

21 oct. 2018

A little lengthy but managed to get through it and enjoy it


16 nov. 2016

Join the winning team were all is happening. Great Course.


25 sept. 2016

Excelente Course. It needs more languages in the subtitles

par Sharmistha M

26 mars 2020

The A/B Split test is explained so simply and perfectly.

par Auadhati D

16 mai 2020

i loved this course, its really helpful and productive

par Josefina C

2 janv. 2017

Excellent course. Contains a really useful information.

par Dzenan B

6 janv. 2016

Great course with excellent examples and materials.

par Dominic E

13 nov. 2020

Excellent information if you want to scale up.

par HỒ T V

23 déc. 2019

Good course, brings a lot of useful knowledge!

par Geoffrey K

11 janv. 2016

Extremely well explained and great teachers.

par Vay R

7 déc. 2016

My favorite in the specialization thus far

par B M R

18 déc. 2015

Nice course. Thanks to all the professors.

par irina k

22 avr. 2019

very useful information! i learned a lot.

par Nicole P

28 juin 2016

Very beneficial information in this MOOC!

par Sanaz k

18 avr. 2020

I really enjoyed contents and courses .

par Wale S

13 nov. 2017

Best course on Marketing and Social IMC


20 juil. 2017

Just so much excellent information.

par Ashapurna D

30 juil. 2019

A very enlightening experience!

par Manu S

25 juin 2018

Amazing course ! I learnt a lot

par violet z

11 juin 2016

Excellent source of information

par Luis M

10 févr. 2016

Great content...congrats Randy!

par Ronak T

31 mai 2020

Such an amazing course it was.