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Avis et commentaires pour d'étudiants pour Content, Advertising & Social IMC par Université Northwestern

941 évaluations
139 avis

À propos du cours

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Meilleurs avis

5 févr. 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

29 sept. 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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101 - 125 sur 137 Avis pour Content, Advertising & Social IMC

par Yauri

19 janv. 2016


par Mahmoud R

8 avr. 2019

very cool

par Sebastian S

10 janv. 2016


par Ravi r s

2 mai 2020



9 juil. 2018


par Huynh L M T ( H

22 mars 2021



2 juil. 2018


par Gabriel G

10 févr. 2016



6 oct. 2020


par Marco

29 janv. 2016


par Antariksh N

17 juin 2019

This course gave me great insights into the world of marketing as a discipline as a whole. It is very interactive with video tutorials and reading content and the great amount of real world marketing campaigns and examples used in the modern world. It truly gave me a deep insight into the the various types of marketing and when and how to use the respective types according to the type of your target market.

par Jennifer C

19 mars 2018

The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.

par Prathamesh D

1 déc. 2016

The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.

par Oude A

17 mai 2019

The course was great but I'm from the Middle East so I think the marketing strategies would be different a little bit then the USA and Europe Marketing

par Felix S

20 sept. 2016

This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.

par Shruthi V S

31 mars 2020

Some understanding of the current course is dependent on the previous ones which makes it difficult to do this course independently

par Nidhi J

19 janv. 2016

It is a great course for the basic understanding of FB advertising and what a social IMC is and its importance in social marketing.

par Erik O

6 mars 2020

I think the course was good. However it could have been a bit more current as I felt some of the information was a bit dated.

par Mohamed D M

3 févr. 2020

its very good, but the way of explaining in google courses is much more clear my self i prefer it, but also this fine

par Karl L J

14 janv. 2016

I am very excited about this particular assignment - great instructors means great instructions !!

par Hans K

11 janv. 2018

The tool kit and guidance on how to create a blog is extremely valuable and effective.

par Erick V M

29 avr. 2017

Good but the part of AB testing is really neither motivating nor exciting forn IMCA

par Winton M

15 févr. 2016

Great Content, PLEASE FIX MY credit for course.

par 周弘毅

7 janv. 2016

Great. Easy to understand and very practical.

par Ivan Z

19 janv. 2019

Great course with effective information