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Avis et commentaires pour d'étudiants pour Content, Advertising & Social IMC par Université Northwestern

861 évaluations
124 avis

À propos du cours

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Meilleurs avis


Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

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76 - 100 sur 122 Avis pour Content, Advertising & Social IMC

par srikanth n

Jan 30, 2017

very good content

par Lisa S

Sep 05, 2016

Best course ever!

par Selin I B

Jan 16, 2016

Thanks Professor!

par Mounir R

Oct 17, 2017

Awesome Number 1

par Martin V

Apr 28, 2017

Very Enjoyable


Nov 30, 2016

Awesome course

par Te'-Lor W E

May 10, 2016

super helpful!

par Marat G

Feb 26, 2020

really great!

par Apichart T

Aug 19, 2017

Good Strategy

par Víctor R O L

Jul 03, 2017

Great course!

par Diane M

Sep 19, 2018

Very helpful

par yinsan

Sep 10, 2017

nice course

par Hamdy R M M G

Mar 02, 2018

great mooc

par Yauri

Jan 19, 2016


par Mahmoud R

Apr 08, 2019

very cool

par Sebastián S

Jan 11, 2016


par Ravi r s

May 02, 2020



Jul 09, 2018



Jul 02, 2018


par Gabriel G

Feb 10, 2016


par Marco

Jan 29, 2016


par Antariksh G N

Jun 17, 2019

This course gave me great insights into the world of marketing as a discipline as a whole. It is very interactive with video tutorials and reading content and the great amount of real world marketing campaigns and examples used in the modern world. It truly gave me a deep insight into the the various types of marketing and when and how to use the respective types according to the type of your target market.

par Jennifer C

Mar 19, 2018

The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.

par Prathamesh D

Dec 02, 2016

The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.