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Retour à Content, Advertising & Social IMC

Avis et commentaires pour d'étudiants pour Content, Advertising & Social IMC par Université Northwestern

4.7
étoiles
860 évaluations
124 avis

À propos du cours

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Meilleurs avis

AH

Feb 06, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RR

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

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26 - 50 sur 122 Avis pour Content, Advertising & Social IMC

par Julio A M C

Feb 18, 2017

Is an awesome course, you can access great and up to date information that allowed you to succeed in your career.

par Cristian G G

Apr 22, 2017

It's amazing! I think is one of my favorites in this whole specialization! the videos are super insightful !

par Bruce C

Jan 13, 2016

This course has been an educational adventure in the social media tools being used to expand your presence

par EGHOSA A

Apr 04, 2020

It was an exceptional learning experience and very detailed. To all the instructors, thank you very much!

par Susana O

May 21, 2018

Very interesting course, the assignments and case studies are very useful to understand the IMC strategy.

par Benta A O

Oct 23, 2019

This is an excellent presentation! Thank you for enabling me to know how to write a blog step by step!

par Gunjan K

May 09, 2020

Amazing way to look and engage with your target market through Content, Advertising & Social IMC.

par Greg J

Dec 13, 2018

Great course! This was my first Coursera experience and it exceeded my expectations. Drive on!

par Herman d P

Oct 11, 2017

Great course to get more in-depth knowledge about Social IMC and the importance of a/b testing.

par Matthew G

Apr 17, 2016

I had a great time learning new strategies from this MOOC! I can't wait to see what comes next.

par Gabriela d C J

Jul 13, 2020

Great course, I really did learn a lot and I loved the additional resources that were shared.

par Shivangi c

Jun 23, 2020

I would like to thank my professor because he explained each and everything about course.

par Mohammed A K

Oct 05, 2016

amazing course, i recommend it to anyone who want to know more about social marketing!

par Bijay P K

Sep 12, 2019

Very useful for those whose wants to build career in ecommerce and digital marketing

par NATALIA

Jan 20, 2016

very good practical assignments that help you learn smth new, interesting interviews

par Sol A O

Aug 31, 2017

Great!! Do It and learn what really comes at hand in Social KPI and other tactics!.

par David A P

Aug 02, 2017

I was missing more access to someone who could give guidance and clear out doubts.

par Juan A R P

Jan 25, 2016

Amazing Information, it is helping me turn around my business!! =D Thank you!!

par Mohamed S S S

Apr 20, 2020

I really liked this course especially the A/B testing part and the KPI's part

par Shamika K K

May 02, 2020

Coursera provide is good knowledge for students. I like learning process.

par Vikas D

Jun 05, 2016

Good detailing and examples shared help to understand concepts better.

par Mark B

Aug 07, 2017

Excellent course providing valuable insights to approaching social

par Eugene T

Jan 05, 2016

Great coverage on content creating and Social IMC strategies

par Danielle C

Oct 21, 2018

A little lengthy but managed to get through it and enjoy it

par LIMEN K P

Nov 16, 2016

Join the winning team were all is happening. Great Course.