Mar 27, 2017
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
Jan 19, 2020
Really practical and inspiring course content. Eric Enge is a great lecturer and I'd recommend this to anyone who's seeking a firmer grasp on content marketing tactics. Thanks!
par Ester M B•
Aug 31, 2017
par Katja o•
Jan 05, 2017
While I think the teacher is an expert on the matter, this course what somewhat less structured and clear as the other courses in the specialisation. The teacher covered a range of topics, but didn't provide clear frameworks or structures for how to deal with different issues. I've done the three prior courses of SEO in the series and they were extremely clear and have a lot of valuable tools and frameworks to work with. I would also have appreciated some discussion again about metrics in this course - specifically related to content marketing.
par April B•
Jul 30, 2019
I enjoyed very much the SEO Fundamental course in this same set but ended up dropping this course. Even though I appreciate the instructor's clear knowledge on the subject, I found the teaching style difficult to follow and the information not especially advanced.
par Rebecca M•
Jan 25, 2019
The Course was Great! the major problem is that the peer evaluation has a glitch. it does not allow any students to review other's work. The only way to be reviewed or get reviewed is through the forums.
par Rebecca G•
Dec 05, 2016
Overall a decent course to audit, but I think it was almost too repetitive and lacked a lot of substance. It would have been nice to really focus on great content types, versus share, share, share.
par Jelena D•
Feb 28, 2018
Nice course, short and clear.
Some tools have to be paid in order to do the task well.
par Alex D•
Nov 21, 2018
Doesn't seem to "advanced." And lots of fluff! A bit of a waste of time
par Kimberly M•
Apr 09, 2017
This course is not as well designed as the preceding courses in this certification. The instructor's lessons are poorly organized, his activities offer little value, and the quiz questions and answers are poorly written with regards to grammar and depth of knowledge. The author also does a lot of self-promotion with regards to his company, his research studies, and his book.
The only positive to this class is that it progresses quickly, making the lack of quality more tolerable. Had this been the first course in this certification, I would have dropped out and looked for a better program.
par Astrid K•
Nov 23, 2016
1 star for the course, the video's are longer than needed because the instructor could be telling his stories in a more structured way. There's too much self-promotion (or maybe that's normal in the US).
1 star because the final assignment gives a lot of insight, although it's on the long side.
par Chiara Z•
Apr 09, 2017
This course introduce you to some kind of good behaviours to apply to social media. But actually it is some kind of well manners that everybody should apply in social life. Of course it makes you aware that in both cases you should apply the same behaviour, but I found it a bit too logical...
par Merel V d B•
Jun 28, 2016
I did not find this course as good as the other parts of the specialisation. There were some interesting elements there but also a lot of redundancy. I don't feel like I now have all the tools I need to do a through, structured content marketing analysis.
par Deleted A•
Sep 11, 2017
Halfhearted effort from the instructor. Absolutely disheartened that a stalwart like Mr. Enge can produce such a shallow and lackluster content and course. Seems more interested in promoting his book rather than the creation of content.
par Elya O•
Dec 06, 2019
so many tools from this course are not free, and if free they are so clunky
par DW P•
Jan 19, 2018
Superficial, mostly common sense.
par Jill W•
Jan 21, 2020
Enge professes to be knowledgeable about understanding target audiences, but he has much to learn. In week 4’s Creating World Class Content, Enge offers two examples of partnerships. The first? Playboy, of course. Enge explains how a stunt cyclist was filmed having “all kinds of interesting interactions with Playmates… .” I couldn’t help but be reminded of what many IT departments looked like not too long ago, Playboy and Penthouse pin-ups on the walls; in other words, the clubhouse sign “no girls allowed.” As if to ameliorate any microaggressions his audience is experiencing (maybe Enge does know his audience), he offers as a second example a “company that really focuses on educating and empowering girls all over the globe.”
Enge might be beyond hope, but I believe Coursera can do better. First, Coursera should have guidelines educators must follow to ensure ALL learners feel welcome. Second, Coursera should review material before the courses are offered. Maybe Coursera already has these steps in place, but this video somehow slipped through the cracks. Well Coursera, here is your chance to do something about that. What will it be?
par Nicolas S V•
Apr 01, 2018
Repetitive content, and for the peer review assignment they say: "hey just go back to course 2 for doing this project" :S, really?.
The course is pretty much abandoned, people is having trouble trying to get the reviews they need, and there are a lot of repeated messages from the professor, who I guess scheduled the same message to appear in each session but only generates noise since from all the messages I have read, some people answer but he never gives feedback, WTF?
Also the peer review assignment is ambiguous since the RUBRIC questions are subjective :S !
par Anthony K C•
Jun 18, 2019
Peer to Peer review ruined everything. They do not even read properly and just give bad scores without second thoughts. The comment they give is horrible, and is not true if they read properly.
par Blair W•
Nov 07, 2016
This course is the least content rich of the series, so far. Seemed basic to me, but maybe that's because my background is communication and content strategy.
par Patricia B•
Jun 09, 2017
learned nothing new in this module