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Anglais
Sous-titres : Anglais
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 15 heures pour terminer
Anglais
Sous-titres : Anglais

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Université chinoise de Hong Kong

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1

Semaine 1

4 heures pour terminer

The Chinese Consumption Market

4 heures pour terminer
11 vidéos (Total 74 min), 4 lectures, 2 quiz
11 vidéos
Entering the China Market2 min
1.1 The Growth of the Middle Class and of China as a Country6 min
1.2 The Sociological and Economic Characteristics of Chinese Consumers4 min
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3 min
1.4 The Effects of Lay Elitism on Consumption Choices4 min
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10 min
1.6 The Effects of Agency on Consumption Choices6 min
1.7 Dialogue with Scholar: Professor Krishna Savani10 min
1.8 This Week's Recap1 min
1.9 Dialogue with Practitioner: Susanna Chiu20 min
4 lectures
Acknowledgement10 min
Copyright and eLearning Guidance at CUHK10 min
Pre-course survey10 min
Week 1 Reading List10 min
1 exercice pour s'entraîner
Week 1 Quiz12 min
Semaine
2

Semaine 2

4 heures pour terminer

Digital Marketing and Relationship Management

4 heures pour terminer
8 vidéos (Total 46 min), 2 lectures, 2 quiz
8 vidéos
2.2 The Online Shopping Behaviour of Chinese Consumers4 min
2.3 Relationship Building in China1 min
2.4 What Is Guanxi Management, and Why Is It Important?5 min
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5 min
2.6 Utilizing New Media to Communicate With Chinese Consumers6 min
2.7 Dialogue with Practitioner: Stewart Li10 min
2.8 Dialogue with Scholar: Professor He Lingnan6 min
2 lectures
Week 2 Reading List10 min
Interim survey10 min
1 exercice pour s'entraîner
Week 2 Quiz22 min
Semaine
3

Semaine 3

3 heures pour terminer

Materialism and Conspicuous Consumption

3 heures pour terminer
8 vidéos (Total 53 min), 1 lecture, 2 quiz
8 vidéos
3.2 Materialism in China4 min
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 14 min
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24 min
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3 min
3.6 The Psychological Profiles of Chinese Consumers1 min
3.7 Dialogue with Scholar: Professor Carlos Torelli20 min
3.8 Dialogue with Practitioner: Anthony Lau9 min
1 lecture
Week 3 Reading List10 min
1 exercice pour s'entraîner
Week 3 Quiz20 min
Semaine
4

Semaine 4

3 heures pour terminer

Self-Brand Connection, and How to Build a Strong Brand in China

3 heures pour terminer
5 vidéos (Total 47 min), 2 lectures, 2 quiz
5 vidéos
4.2 How to Build a Strong Brand in China5 min
4.3 Dialogue with Scholar: Professor Dongmei Li6 min
4.4 Introduction of a Foreign Brand into the Chinese Market9 min
4.5 Dialogue with Scholar: Professor Carlos Torelli20 min
2 lectures
Week 4 Reading List10 min
Well Done!10 min
1 exercice pour s'entraîner
Week 4 Quiz12 min

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À propos du Spécialisation Doing Business in China

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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