Chevron Left
Retour à Stratégie commerciale

Avis et commentaires pour d'étudiants pour Stratégie commerciale par Fundação Instituto de Administração

4.5
étoiles
154 évaluations

À propos du cours

Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2. The outcomes of your analysis on the assignment case will be evaluated through a peer-review process....

Meilleurs avis

AS

16 mai 2021

Well, this course is perfectly designed for the extraordinary salespeople, who want to be the BEST.

I am really glad to have this sort of knowledge.

SUPERB

GM

14 mai 2018

It is fantastic how FIA courses match theorical knowledge and practical business cases. One of the best specializations I took at Coursera for sure.

Filtrer par :

1 - 25 sur 31 Avis pour Stratégie commerciale

par Tendai R M

•

5 mai 2020

par Abuzar A

•

15 mars 2018

par patricio a

•

1 juin 2020

par Moosa

•

18 avr. 2020

par OTALORA E L J

•

17 avr. 2021

par Ahmed A S

•

9 oct. 2018

par Thiago B

•

19 déc. 2019

par Jose L B P

•

20 sept. 2019

par Martina D P

•

20 sept. 2018

par bhuwan c j

•

19 mai 2019

par Fernando G V

•

17 août 2020

par Stephany F d B B

•

15 mai 2020

par Ahmad G M

•

1 août 2020

par Het B

•

2 juil. 2020

par Sridharan P

•

5 mai 2020

par Gabriel T T M

•

15 mai 2018

par xjllyl

•

27 nov. 2019

par Евгений Ч

•

16 avr. 2018

par femi b

•

8 nov. 2022

par Denise H

•

15 nov. 2019

par Eduardo R

•

11 mars 2019

par Manish J

•

26 oct. 2018

par Aarti v

•

24 avr. 2020

par Hugo C M

•

28 mars 2018

par Rimba S B

•

1 juin 2022

Coursera Footer

Commencez ou faites progresser votre carrière

Parcourez les sujets populaires

Cours et articles populaires

Obtenez un diplôme ou un certificat en ligne

Coursera

Communauté

Plus

Apprendre partout
Placeholder
Placeholder
Placeholder