This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal. By following this process, you'll be able to jumpstart your career in sales with tactical tips and advice to run an effective sales playbook.
Free accounts you'll need to go through this course:
- HubSpot Academy: https://hubs.ly/H0dM-NY0
- LinkedIn: https://linkedin.com
- Gmail: https://google.com/mail/
- About.me: https://about.me/
Ce cours fait partie de la Spécialisation Sales Training for High Performing Teams
Sales Training: Techniques for a Human-Centric Sales Process
proposé par
À propos de ce cours
4.6
86 notes
Compétences que vous acquerrez
Sales StrategyNegotiationCustomerPlanning
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
11 heure pour terminer
Techniques for a Human-Centric Sales Process.
In this module, we'll introduce the course, what you can expect, and the importance of being able to sell.
2 vidéos (Total 3 min), 2 lectures
2 lectures
Why "To Sell Is Human" and We're All Salespeople25 min
Course Overview10 min
Semaine
23 heures pour terminer
How To Find Businesses To Sell To
In this module, we'll introduce how to find businesses to sell to, referred to as prospecting. We'll cover basic prospecting techniques on Google, social media, networking events and more passive prospecting through simple inbound marketing for salespeople. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
5 vidéos (Total 19 min), 7 lectures, 3 quiz
5 vidéos
How to Prospect on Google3 min
How to Prospect on Social Media aka Social Selling4 min
How to Prospect at Networking Events3 min
Inbound Marketing for Salespeople5 min
7 lectures
8 Little-Known Ways to Find New Prospects on LinkedIn10 min
How to Create Detailed Buyer Personas for Your Business30 min
How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections20 min
A Minute-By-Minute Breakdown of How I Navigate Networking Conversations15 min
Buyer Persona Resources10 min
Create a CRM Account and Adding a Contact10 min
Prospecting on Google Maps and LinkedIn30 min
3 exercices pour s'entraîner
Prospecting Fundamentals30 min
The Hybrid Salesperson10 min
Why a CRM?5 min
Semaine
33 heures pour terminer
How to Book Meetings with Your Prospects
In this module, you will learn how to filter for high-quality, good fit prospects. You'll do this by writing effective prospecting emails that communicate your value proposition to book meetings with prospects. We've provided further readings and resources to help you write better emails, activities for you to complete, and assessments to take.
6 vidéos (Total 20 min), 5 lectures, 1 quiz
6 vidéos
Meet Rob Malta1 min
How to Filter for High Quality Prospects4 min
Book a Meeting with High Quality Prospects2 min
A Formula to Write Bulletproof Emails2 min
What’s Your Value Proposition?2 min
Create an Sequence of Emails for Automated Follow Up8 min
5 lectures
How to Write Networking Emails That People Can't Ignore40 min
Company Research Tools10 min
Prospecting Email Templates10 min
Researching for High Quality Prospects30 min
Top-down or bottom-up?10 min
1 exercice pour s'entraîner
Booking Meetings, Value Propositions, and Writing Effective Emails20 min
Semaine
43 heures pour terminer
Qualifying a Prospect Through Conversation
In this module, you're going to learn about the importance of the exploratory call and how that helps you further qualify your prospects through conversation. You'll get scripts and phrases to help you run the call and get the information you need while building a relationship with your prospects. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
6 vidéos (Total 14 min), 4 lectures, 1 quiz
6 vidéos
Meet Jill Fratianne1 min
Preparing for the Call2 min
The Exploratory Call is the New Closing Call4 min
Scripts and Phrases for the Exploratory Call2 min
Follow Up Calls1 min
The Other Side - Personal Branding1 min
4 lectures
GPCT: A New Framework for Qualifying Prospects30 min
The Ultimate List of Sales Exploratory Call Questions20 min
Exploratory Call Checklist10 min
Improve Your Personal Brandings
1 exercice pour s'entraîner
Effectively Qualifying Your Prospects20 min
4.6
24 avisMeilleurs avis
Very practical course with a lot of real life experiences. I found the suggestions and methods very useful especially as someone with a limited knowledge of sales.
Provide detail standard sales process for newbie, either for professional.\n\nIf it is possible, can you share further detail about several CRM & CRM standard.
Enseignant
Kyle Jepson
Inbound Sales ProfessorÀ propos de HubSpot Academy
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.
Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world.
As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
À propos de la Spécialisation Sales Training for High Performing Teams
This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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