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Learner Reviews & Feedback for Advertising and Society by Duke University

4.7
stars
899 ratings

About the Course

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Top reviews

LV

Jul 27, 2022

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

KD

Jun 14, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

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51 - 75 of 214 Reviews for Advertising and Society

By SUJAL K L J

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Aug 17, 2020

It's though us a marketing strategy.. How will the relationship between buyer and the customer in the society how the customers towards the buyers while purchasing the goods..

By Sameer S

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Oct 8, 2018

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

By Hamza

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Nov 4, 2016

This course looks at advertising from a different angle which is very interesting and inspiring.

you will learn a lot, i highly recommend it to everyone in the marketing realm.

By Saakshi N

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Jul 19, 2017

It is a very broad course, which beautifully delves into the subject of advertising by using innumerable examples and references to make studying easier and more interesting.

By Ananth A

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May 18, 2020

This was a wonderfully detailed and structured course. I only wish it was longer and there was more material! Hope you can come out with a part 2 to expand on this!

By Yana Y

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Nov 20, 2016

Great course! It has helped me learn a lot and given me much more perspective on the world of advertising. I thoroughly enjoyed learning and discovering new things.

By Rishabh S P

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Jun 1, 2020

Amazing professor who had a lot of well developed topics to discuss along with a bunch of interactive content that made the course further more interesting.

By rishika m

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Jul 24, 2017

Great course. The faculty is really good. He explains everything patiently. The ads shown in between help you understand well. Would like more such courses.

By Fernando M

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Dec 19, 2020

It managed what it was intended by the profesor. I will never see an ad without really looking into whats behind it or what went into it and to what end.

By Soni Y

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May 9, 2020

Come across with new aspects and techniques of advertising. Professor William M. O'Barr has explained and help to understand every part of it.

Thank You

By Shadrac C

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Jun 26, 2023

Amazing course, well tailored and explanatory. It feels like a journey from known to unknown and the learning of new concepts with real life examples.

By Joel M

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May 8, 2020

As an aspiring marketing student this course was very useful and interesting. It helped me to look at advertising through different perspectives.

By Raffaele P

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Dec 12, 2020

Fascinating journey into the world of advertising, thanks to the course, I developed a critical eye towards advertising and what lies behind it.

By Jorge C

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Jul 2, 2022

Excelente curso! aprendi mucho de como la poblacion interpreta la publicidad y como esta ha infuido en los consumidores desde hace mucho tiempo

By Deleted A

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Dec 27, 2016

My first course about advertising ever, it was very interesting and the knowledge i learned, i'm sure gonna be useful! Thank you very much!

By MYRSINI S

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Jul 12, 2020

is very good an intresting lesson .. the professor is very efficient the examples and the video is very usefull worth watching

By Aniekan G

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Dec 20, 2019

It was an enlightening experience, the course was broken down to eliminate ambiguity. I am looking forward to doing similar courses.

By Nino J G

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Oct 11, 2020

Really helped me understand my work in the advertising industry in the context of how it may directly or indirectly impact society.

By Chelsea V

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Aug 31, 2020

Very interesting! I'd be interested in a course that deep dives into the current mode of advertisement we see through social media.

By Bladimir E C V

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Feb 19, 2018

Me ha ayudado a comprender mejor la relación de la Publicidad con la Sociedad. Así como su evolución histórica, social y cultural.

By Shrushti D

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Oct 26, 2020

Very informative and insightful. Definitely won't look at advertising in the same way ever. Amazing course! Highly recommend it.

By LOHITH M C

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Oct 26, 2017

That was good experience in learning many aspects of advertising from the history to future of advertising. Very useful course.

By Ujjwala B

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May 22, 2020

Prof. Barr's style is impressive. I liked the illustrative material used in the course, as well as issues discussed each week.

By pablo a c

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Apr 14, 2020

A wonderful course about advertising and society. The professor is very smart and give us a lot of examples in the real life.

By Sliusar V

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May 24, 2020

I received a lot of interesting up-to-date information, found out the main trends in the development of modern advertising