Chevron Left
Retour à Publicité et société

Avis et commentaires pour d'étudiants pour Publicité et société par Université Duke

4.7
étoiles
867 évaluations

À propos du cours

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Meilleurs avis

LV

27 juil. 2022

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

KD

14 juin 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

Filtrer par :

151 - 175 sur 208 Avis pour Publicité et société

par Anna Z

24 févr. 2019

par Andrea M G

1 juin 2017

par K. N K

22 juil. 2020

par Nino I

20 nov. 2017

par Ksenia T

16 janv. 2017

par Siddhi

31 juil. 2022

par Himanshu S

11 juin 2020

par Athmi B D

22 mai 2020

par Holly K

18 oct. 2022

par Neemtallah S

26 nov. 2020

par MIGUEL A M P

23 sept. 2020

par Lưu Q D

31 août 2017

par Aditya R

5 juin 2017

par Er N M

5 mars 2021

par Taiwo T O

11 août 2020

par Sahl M S

6 juil. 2020

par BHANU P

6 mai 2020

par Mohamed a

23 juil. 2020

par Raghdah A

2 août 2017

par Ashish J

7 oct. 2020

par Malena G V

27 mai 2020

par Paul V d E

30 juin 2022

par TO H M T

3 juil. 2021

par Esther U

1 oct. 2022

par JONATAN J J

4 août 2020