À propos de ce cours

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Certificat partageable
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100 % en ligne
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Dates limites flexibles
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Niveau intermédiaire

At least 2 years of business experience.

Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Arabe

Ce que vous allez apprendre

  • Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Assess the credibility and value of secondary research

  • Apply basic sampling theory to a given situation

  • Compose a professionally packaged research plan or proposal

Compétences que vous acquerrez

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence

Résultats de carrière des étudiants

50%

ont commencé une nouvelle carrière après avoir terminé ce cours

36%

ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours

12%

a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau intermédiaire

At least 2 years of business experience.

Approx. 11 heures pour terminer
Anglais
Sous-titres : Anglais, Arabe

Offert par

Logo Université de Californie à Davis

Université de Californie à Davis

Programme du cours : ce que vous apprendrez dans ce cours

Évaluation du contenuThumbs Up95%(1,771 notes)Info
Semaine
1

Semaine 1

2 heures pour terminer

Getting Started and Introduction to Market Research

2 heures pour terminer
9 vidéos (Total 31 min), 5 lectures, 1 quiz
9 vidéos
Survey to Build Our Database1 min
Introduction to Market Research53s
Defining Market Research3 min
Motivation for Market Research5 min
Requests for Market Research3 min
The Services, Roles, and Qualities of a Market Researcher3 min
Complexities, Constraints, and Questions to Ask4 min
Planning a Response to a Market Research Inquiry5 min
5 lectures
A Note from UC Davis10 min
Take the Specialization Smartphone Survey15 min
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10 min
20 Market Research Questions to Ask Your Customers10 min
13 Questions Every Marketing Consultant Should Ask Prospects15 min
1 exercice pour s'entraîner
Module 1 Quiz30 min
Semaine
2

Semaine 2

2 heures pour terminer

Secondary and Internal Research

2 heures pour terminer
8 vidéos (Total 41 min), 3 lectures, 1 quiz
8 vidéos
The Importance of Secondary and Internal Research6 min
Secondary and Internal Research in the Planning Process6 min
Starting Cold with Secondary and Internal Research6 min
Pros and Cons of Secondary and Internal Research5 min
Three Levels of a Professional Market Researcher6 min
Budget Considerations While Initiating Market Research5 min
Developing Your Research Skills Further2 min
3 lectures
Quirk's: Time-Saving Tips for Conducting Secondary Research10 min
Quirk's: Save Money - Conduct Secondary Research10 min
Quirk's: Meta-Analysis Offers Research on Research for MR15 min
1 exercice pour s'entraîner
Module 2 Quiz30 min
Semaine
3

Semaine 3

2 heures pour terminer

Primary Research Introduction

2 heures pour terminer
7 vidéos (Total 33 min), 2 lectures, 1 quiz
7 vidéos
Defining Primary Research4 min
Sampling and a Sampling Frame4 min
Deciding on the Kind of Sampling and How Many to Sample6 min
Observational Research4 min
Surveys6 min
Methods and Tools in Qualitative Research5 min
2 lectures
Quirk's: What Everyone Needs to Know About Sampling10 min
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15 min
1 exercice pour s'entraîner
Module 3 Quiz30 min
Semaine
4

Semaine 4

5 heures pour terminer

Research Plan or Proposal

5 heures pour terminer
8 vidéos (Total 33 min), 1 lecture, 2 quiz
8 vidéos
How a Research Plan or Proposal Might be Presented4 min
Components of a Research Plan or Proposal (Part 1)6 min
Components of a Research Plan or Proposal (Part 2)6 min
Packaging the Research Plan or Proposal3 min
How to Follow Up with Your Client4 min
You Won the Project, Now What?5 min
Course Summary1 min
1 lecture
Six Keys to Writing a Great Proposal15 min
1 exercice pour s'entraîner
Module 4 Quiz30 min

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À propos du Spécialisation étude de marché

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
étude de marché

Foire Aux Questions

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