À propos de ce cours : Welcome to the course where you learn to launch a new business in the energy, finance, real estate, design, engineering, or environmental sectors, while also helping you create positive environmental and human health impacts around the world. We will integrate tools, trends, and tips from the field of entrepreneurship as a career path for making a difference and generating wealth in the renewable energy and green building sectors. This is not a course about theory. Instead, we focus on real world application, step-by-step advice, and case studies. After completing this course, students will be able to: - Define key business opportunities, challenges, and potential solutions in the renewable energy and green building sectors. - Analyze a successful business in renewable energy or green building. - Identify 2 to 3 problems you might solve with either renewable energy or green building products or services. - Plan for engaging with investors who might finance a new business. - Take real world first steps towards launching a new business or corporate initiative, by applying the 1-page business idea summary template and the Business Model Canvas to generating and refining your own new business ideas.

Les destinataires de ce cours : This course is accessible to the general public. There are no prerequisites. It is designed for early- and mid-career professionals, plus university students, in the fields of energy, real estate, design, construction, engineering, business, marketing, environmental science, and similar fields. Some students may use this course to launch a new startup. Other students will be “intrapreneurs” who keep their job at an existing for-profit, non-profit, or government organization, but plan to create innovative new products, services, or initiatives from within.

Créé par : Duke University

Enseigné par : Chris Wedding, Faculty
Nicholas School of the Environment. Founder and Managing Partner, IronOak Energy

Niveau	Débutant
Langue	English
Comment réussir	Réussissez tous les devoirs notés pour terminer le cours.
Notes des utilisateurs	4.6 étoiles Note moyenne des utilisateurs 4.6Voir ce que disent les étudiants

Programme de cours

SEMAINE 1

Welcome to the course

I’m so excited that you’re joining me for this adventure. My goal is to make the course real and tangible, with practical action items and case studies of success. In this introductory module, you will get to meet the instructor from Duke University and have a brief overview of the course. More importantly, have fun!

2 vidéos, 1 lecture

Vidéo: Introduction
Reading: Welcome to the Course!

Get Inspired — The Power of 3: Entrepreneurship + Green Building + Renewable Energy

In this module, you will reviews case studies of three award-winning examples of renewable energy and green building, including onsite videos. We discuss how entrepreneurship is a path for solving big problems that matter. Lectures illustrate that entrepreneurship is NOT just about startups -- it’s also about internal innovation at larger organizations. We also dive into some of the many business opportunities in renewable energy and green building.

7 vidéos, 6 lectures

Reading: Welcome to Week 1 of the “Renewable Energy and Green Building Entrepreneurship”
Reading: The Importance of Entrepreneurial Thinking for the Green Building Industry
Vidéo: Intrapreneurship: Innovation from Within
Reading: The Rise of The Intrapreneur
Vidéo: Opportunities in Green Building Design
Reading: [References]: Green Building Global Status Report and World Green Building Trends 2016
Vidéo: Financial Opportunities in Renewable Engery
Reading: [References] Renewable 2016: Global Status Report
Vidéo: Green Building Case Study: Cherokee Investment Partners
Vidéo: Renewable Energy Case Study: Strata Solar
Vidéo: Green Building Case Study: Nicholas School of the Envrionment
Reading: Green Features Tour: Duke University Environment Hall

Noté: Week 1 Quiz

Noté: Analyze a Business in Renewable Energy or Green Building

SEMAINE 2

Dive into Business — Real Opportunity. Real Challenges.

In this module, the instructor explains reasons for the significant growth in the renewable energy and green building sectors. We describe challenges and criticisms of both sectors, along with counterpoints and solutions. Finally, we discuss some of the struggles of entrepreneurship that must be overcome on this path of innovation and making positive impact at scale.

6 vidéos, 5 lectures

Reading: Welcome to Week 2 of the “Renewable Energy and Green Building Entrepreneurship”
Reading: [References] The Business Cases for Green Building
Vidéo: The Logic Behind Renewable Energy
Reading: Additional Resources of Logic Behind Renewable Energy
Vidéo: Inside Entrepreneurship: Benefits and Examples of Entrepreneurship
Reading: Entrepreneurship: A Working Definition and More
Vidéo: Inside Entrepreneurship: Criticisms of Green Building
Vidéo: Inside Entrepreneurship: Criticisms of Renewable Energy
Vidéo: Inside Entrepreneurship: Challenges in Entrepreneurship
Reading: The Top 10 Challenges Faced By Entrepreneurs Today: Solved

Noté: Week 2

Noté: Identify 2-3 Problems to Solve

SEMAINE 3

Blast Off — Moving from Ideas to Business Implementation

In this module, the instructor provides tangible steps for generating, refining, and launching new business ideas, including tips for website, logo, advisory boards, and using helpful tools, such as the popular and dynamic planning and strategy tool called the Business Model Canvas. We also discuss how to think about building a team, because without one, your startup is just another job, not an enterprise.

7 vidéos, 8 lectures

Reading: Welcome to Week 3 of the “Renewable Energy and Green Building Entrepreneurship”
Vidéo: Generating Ideas for a Startup
Reading: 23 Ways to Generate Startup Ideas
Vidéo: Refining Your Vision
Reading: The Startup Framework to Validate Your Idea Before You Spend $1
Reading: How to Conduct Market Reserach
Vidéo: Using the Business Model Canvas
Reading: The 20 Minute Business Model Plan: Business Model Canvas Made Easy
Vidéo: Building a Great Team
Reading: How to Build a Better Startup Team
Vidéo: Financing Your Buisness
Reading: How to Pitch to a Venture Capitalist
Reading: 20 Things All Entrepreneurs Should Know About Angel Investors
Vidéo: Launching Your Business
Discussion Prompt: What are the next stepts?

Noté: Quiz 3

Noté: Pitch a Business Opportunity

Closing

1 vidéo, 1 lecture

Reading: 60 Great Tools and Resources for Entrepreneurs and Startups

FAQ

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Comment cela fonctionne

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Créateurs

Duke University

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

Notation et examens

Note moyenne 4.6 sur 5 sur 198 notes

This course is beautiful. It can surely help people in their businesses and innovate a product or service to start a business that can have a great and positive impact to this world, while also gaining fair profit.