3.2 Interview with William Wright, Executive VP of Product Innovation and Supply Chain, Tupperware Brands Corporation

From the course by University of Illinois at Urbana-Champaign
Customer Insights: Quantitative Techniques
University of Illinois at Urbana-Champaign
From the lesson
Module 3: Test Marketing Processes
In this third module, we will discuss examples of how to test market a product idea on a small scale in order to get customer feedback on the feasibility of a product or business idea.

Meet the Instructors

  • James Lenz
    James Lenz
    Adjunct Professor
    Business Administration