Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.
Ce cours fait partie de la Spécialisation Product Ideation, Design, and Management
Offert par
À propos de ce cours
No prior experience required.
Ce que vous allez apprendre
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Compétences que vous acquerrez
- Customer Development
- Product Development
- Marketing
- Product Management
- Leadership
No prior experience required.
Offert par

Université du Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programme de cours : ce que vous apprendrez dans ce cours
Introduction to Product Management Essentials
Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
Roles and Responsibilities of the Product Manager
Managing Innovative Product Teams
Market Development and Commercialization
Avis
- 5 stars68,33Â %
- 4 stars26,66Â %
- 3 stars3,33Â %
- 2 stars0,83Â %
- 1 star0,83Â %
Meilleurs avis pour PRODUCT MANAGEMENT ESSENTIALS
Great introduction to this subject matter. Really enjoyed it.
Thorough and great insights in product manager's role...
Awesome Course. Enjoyed learning the fundamentals of Product Management. Nice Pace and interesting insights into all the phases of Product management.
Exceptional!! it compacts two years of mgt in a single course. So grateful for this experience!
À propos du Spécialisation Product Ideation, Design, and Management
This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

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