In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Ce cours fait partie de la Spécialisation Introduction to Public Relations and the Media
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Spécialisation Introduction to Public Relations and the MediaUniversité du Colorado à BoulderÀ propos de ce cours
18 158 consultations récentes
Dates limites flexibles
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Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 3 dans le
Niveau débutant
No previous background knowledge is required.
Approx. 7 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Compétences que vous acquerrez
- Press Release
- Public Relations
- Branding
- Influencers
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Cours 1 sur 3 dans le
Niveau débutant
No previous background knowledge is required.
Approx. 7 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université du Colorado à Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Programme de cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Defining Public Relations
In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
2 heures pour terminer
6 vidéos (Total 45 min), 3 lectures, 1 quiz
2 heures pour terminer
The 4-Step Process in Public Relations
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
2 heures pour terminer
4 vidéos (Total 43 min), 1 lecture, 1 quiz
2 heures pour terminer
Corporate Social Responsibility
In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
2 heures pour terminer
4 vidéos (Total 33 min), 3 lectures, 1 quiz
1 heure pour terminer
Working in Public Relations
In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
1 heure pour terminer
5 vidéos (Total 30 min)
Avis
- 5 stars76,42 %
- 4 stars15,44 %
- 3 stars5,69 %
- 2 stars0,81 %
- 1 star1,62 %
Meilleurs avis pour PRINCIPLES OF PUBLIC RELATIONS
par FD14 juin 2022
EXCELLENT IVE GOT TO UNDERSTAND HOW TO IMPROVE ON PR STRATEGICS AND SKILLS
par HA28 mai 2022
the videos are too long most of the time i get distracted , it is better to make the videos short. The best vedio is the one that does not exceed 3 minutes so that the viewer does not get bored.
par CZ25 janv. 2022
A Great Course with valuable insights for PR Practitioners.
par HT3 janv. 2022
So helpfull and insightfull, there are so many new insight and knowledge
À propos du Spécialisation Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
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