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Avis et commentaires pour d'étudiants pour Pricing Strategy par IE Business School

814 évaluations
179 avis

À propos du cours

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Meilleurs avis


Mar 20, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.


Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

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51 - 75 sur 177 Avis pour Pricing Strategy

par Santiago L T

Aug 13, 2020

I loved this course, and how pricing can be studied from market research and numbers and also from psychology!

par Łukasz

Jun 07, 2016

Really good, essential course in the field with great lecturer and many helpful resources.

Highly recommended!

par Alejandra T V

Feb 25, 2018

I now feel capable of setting prices for my future business and/or at a marketing management job. Thank you!


Apr 23, 2020

Excellent Course with lots of insights on Pricing, Demand, Economics, and insights of consumers' demand.

par Gyula W

Jun 29, 2020

Great course, provide you with broad knowledge and great introduction to pricing for any entrepreneur.

par Raymond C

Dec 25, 2018

Very challenging and informative. Thankful to be a part of this online course. Thank you, Mr. Boehm.

par Nicolas M

Jan 07, 2017

I really enjoyed following this course mixing theory, practice and insights for field professionals.


May 29, 2020

The course give the idea how to prize optimally with the given reseach data for different prices.

par Dylan M

Oct 07, 2016

This course offered a lot of practical information that I plan to immediately apply in my job.

par Dev D

Oct 05, 2020

Really engaging course. Discusses strategies that you can directly implement in business.

par Jacques K H

Aug 26, 2017

I loved. Thank you very much for the course and for making me a better professional.

par Mukesh K B

Dec 01, 2016

It was good course and has given me immense knowledge and new way to look pricing.

par Shubhang S

Aug 10, 2016

Very detailed and a nicely structured program. Lectures were surprisingly precise!

par Mariana V C

Jul 22, 2020

Great videos, the professor makes is easy to understand and gives clear examples!

par Alejandro O

Jul 20, 2020

It a very interesting couse, with practical excercises and a very good teacher

par Pedro M

Jun 13, 2020

Excellent course, covering different topics and well sustained in bibliography

par Luigi

Dec 23, 2019

This course was well structured to apply a pricing strategy at all the levels

par Adekola F

Nov 06, 2017

The most difficult one yet in the specialization, very challenging but I tho


Apr 23, 2020

This is an interesting course, and correct length, and fascinating lessons.

par Carol M

Oct 17, 2018

Great explanation that suits everyone even those with no prior experience.

par Du Y

Jun 26, 2018

It helps me a lot in learning the basic knowledge of pricing strategies.

par Miguel A Z G

Sep 02, 2020

Excellent course, concepts, and cases are a true reflection of


par Ashim B

Sep 24, 2018

Holistic approach to the understanding of pricing strategy.

par Bakdaulet K

Sep 24, 2020

Very useful course, lessons with our professor. Thank You!

par Satyam P

Jun 23, 2016

Great Course and extensive learning modules. Thanks a lot.