Expert Interviews: Alejandro Hermo of Burger King

Loading...
From the course by IE Business School
Pricing Strategy
356 ratings
IE Business School

Pricing Strategy

356 ratings
Course 2 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Playing the Pricing Piano or Price Discrimination

Meet the Instructors

  • Martin Boehm
    Martin Boehm
    Professor of Marketing
    Dean of IE Business School