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Retour à Positioning: What you need for a successful Marketing Strategy

Avis et commentaires pour d'étudiants pour Positioning: What you need for a successful Marketing Strategy par IE Business School

838 évaluations
174 avis

À propos du cours

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Meilleurs avis


20 déc. 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


7 févr. 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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76 - 100 sur 172 Avis pour Positioning: What you need for a successful Marketing Strategy

par Natasha T

19 nov. 2016

Great course for marketers!

par Dr. S A

13 mai 2020

Increase conceptual Skills

par Valarmathi .

3 nov. 2020

Thank you so much sir.

par Ashutosh k y

28 sept. 2020

excellent course

par Sushil K

7 oct. 2018

excellent course

par charles t

24 févr. 2018

fantastic course

par José L O E

5 mai 2020

very insightful


9 avr. 2020

Extremely good!

par Trung L H

21 juil. 2021

it is helpfull


7 sept. 2020

Good learning.

par Bernardo R

29 oct. 2017

Great content!

par Nhat Q L

3 févr. 2019

Great course!

par ABU S M

25 sept. 2020

nice course

par Shashavalli P

5 oct. 2018

Good course

par Syazwana M

29 janv. 2021

Best one!

par Baldeo P

25 janv. 2021


par Apurbo D

31 déc. 2020


par MS. C J A C

17 juin 2020


par Ajay s

27 mars 2018

very good

par Nirvan A

8 sept. 2020


par Prashant S

28 mai 2019


par Deleted A

10 févr. 2022



22 oct. 2020


par Roopa s

19 oct. 2020



4 août 2020