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Retour à Positioning: What you need for a successful Marketing Strategy

Avis et commentaires pour d'étudiants pour Positioning: What you need for a successful Marketing Strategy par IE Business School

4.5
étoiles
836 évaluations
173 avis

À propos du cours

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Meilleurs avis

NK

20 déc. 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO

7 févr. 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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26 - 50 sur 172 Avis pour Positioning: What you need for a successful Marketing Strategy

par Bernat R

12 déc. 2017

Very clear and straightforward, although some of the tests mere messy, some of the answers were dubious or interpretable. But the course itself was very instructive and useful. Thanks

par Linda W O

8 févr. 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

par Shiref a m

25 août 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

par Valeria M G

19 févr. 2020

Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!

par Julien H

12 janv. 2020

Great teacher, loved the many examples that were given.

The only problem I had was with the audio quality when the video was recorded in public.

Thank you !

par Kasuntha M

7 févr. 2021

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

par Mohammad M

29 déc. 2021

If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.

par Karthik P R

3 juin 2020

It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!

par Manikandan K

25 sept. 2018

it was a great experience and modular course for to under stand market and sell the products in difference environment

par Edgar

9 nov. 2016

Es un curso que me ayudó a entender mejor como posicionar un producto y marca en el mercado. Es un curso muy retador.

par Alejandra S

14 nov. 2016

I like how the teacher explain the topics and the resources that he used to explain them such as the interviews

par Reynaldo V

19 oct. 2017

This was both highly educational and a great source for practical ideas that I'm already using at work.

par Priyesh R

31 mai 2020

Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.

par Jubilee G

20 juin 2017

Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...

par Social c D m a

16 mai 2022

Very insightful, it gives you a broad idea on how to come up with an effective marketing strategy

par Jorge C A

21 août 2021

I enjoyed it a lot, and learnt a lot as well! Thank you IE and Coursera for the opportunity

par Ihsan M

6 oct. 2018

Super informative course. I really loved this course. Thank you professor and thank you IE.

par Ajay C

15 mai 2020

Great content. The quizzes are extremely engaging and challenging at the same time.

par Izabella C

30 avr. 2020

The course covered all the promised content and was well explained bu the teacher.

par Saurabh M

20 févr. 2017

Great course and explanations were in detail. Would highly recommend this course.

par Shabanova O

19 janv. 2019

I like it. This course was interesting and full of knowledge. Thank you Coursera

par Savdar I

12 mars 2018

Highly recommended for young entrepreneur and start-up entrepreneur especially.

par Kehinde D

10 mai 2020

Great course but it was quite tough since I do not have a marketing backgroud

par Naveed I

9 mai 2020

This course is really really helpful in my career thanks to positioning team

par Abhishek S

23 févr. 2020

Wonderful learning with great insights from real life Case Studies, Thanks