NK
20 déc. 2016
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
LO
7 févr. 2018
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
par Bernat R
•12 déc. 2017
Very clear and straightforward, although some of the tests mere messy, some of the answers were dubious or interpretable. But the course itself was very instructive and useful. Thanks
par Linda W O
•8 févr. 2018
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
par Shiref a m
•25 août 2017
a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all
par Valeria M G
•19 févr. 2020
Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!
par Julien H
•12 janv. 2020
Great teacher, loved the many examples that were given.
The only problem I had was with the audio quality when the video was recorded in public.
Thank you !
par Kasuntha M
•7 févr. 2021
Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me
par Mohammad M
•29 déc. 2021
If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.
par Karthik P R
•3 juin 2020
It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!
par Manikandan K
•25 sept. 2018
it was a great experience and modular course for to under stand market and sell the products in difference environment
par Edgar
•9 nov. 2016
Es un curso que me ayudó a entender mejor como posicionar un producto y marca en el mercado. Es un curso muy retador.
par Alejandra S
•14 nov. 2016
I like how the teacher explain the topics and the resources that he used to explain them such as the interviews
par Reynaldo V
•19 oct. 2017
This was both highly educational and a great source for practical ideas that I'm already using at work.
par Priyesh R
•31 mai 2020
Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.
par Jubilee G
•20 juin 2017
Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...
par Social c D m a
•16 mai 2022
Very insightful, it gives you a broad idea on how to come up with an effective marketing strategy
par Jorge C A
•21 août 2021
I enjoyed it a lot, and learnt a lot as well! Thank you IE and Coursera for the opportunity
par Ihsan M
•6 oct. 2018
Super informative course. I really loved this course. Thank you professor and thank you IE.
par Ajay C
•15 mai 2020
Great content. The quizzes are extremely engaging and challenging at the same time.
par Izabella C
•30 avr. 2020
The course covered all the promised content and was well explained bu the teacher.
par Saurabh M
•20 févr. 2017
Great course and explanations were in detail. Would highly recommend this course.
par Shabanova O
•19 janv. 2019
I like it. This course was interesting and full of knowledge. Thank you Coursera
par Savdar I
•12 mars 2018
Highly recommended for young entrepreneur and start-up entrepreneur especially.
par Kehinde D
•10 mai 2020
Great course but it was quite tough since I do not have a marketing backgroud
par Naveed I
•9 mai 2020
This course is really really helpful in my career thanks to positioning team
par Abhishek S
•23 févr. 2020
Wonderful learning with great insights from real life Case Studies, Thanks