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Retour à Positioning: What you need for a successful Marketing Strategy

Avis et commentaires pour d'étudiants pour Positioning: What you need for a successful Marketing Strategy par IE Business School

843 évaluations
175 avis

À propos du cours

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Meilleurs avis


20 déc. 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


7 févr. 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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51 - 75 sur 174 Avis pour Positioning: What you need for a successful Marketing Strategy


3 nov. 2017

It was a great basic course in marketing. Thanks for the knowledge shared.


18 juil. 2016

Great course! Wonderful learning experience! Would strongly recommend!! :)

par JOHN P B

24 juin 2019

This is an amazing course which is quite interesting and informative.

par Sthepanie P

8 sept. 2019

Course material is straightforward and simple. Really learned a lot.

par Karlanie B

24 oct. 2018

Very helpful. Clear, easy to understand and entertaining. Thank you

par Cartagena P O A

24 déc. 2019

Me agrado mucho el curso y con los conceptos claros y directos.

par Ana P

5 mars 2018

Thank you so much to the instructor for instructing Ana Pelayo.


1 août 2020

the positioning course form marketing strategy is very useful.

par Bayram F B

26 juil. 2020

I learned positioning very well from the vauable course !!

par Derek D K

30 juin 2019

With each course I am building on Marketing fundamentals

par Kamile K

13 déc. 2019

Great, detailed course, very well structured. Loved it!

par Kings L

12 juin 2019

it's really new experience for me . it'really good

par Shane M

22 févr. 2021

Very interesting and a great selection of reading

par Nagadesi S

30 mars 2020

Great explanation and very informative. Thank you

par Marco A D

26 sept. 2020

Best in class. I enjoy it, and I learn a lot.

par Koyna G

23 oct. 2020

the course was very good. it helped me a lot

par MD S S

28 juil. 2020

Great Professor,simply explained everything.

par Sankar A

11 mars 2018

Very Good and useful Program guiding the s

par Abhijit D

26 mai 2020

thank you for this course . great content


30 juin 2022

Muy buen material, me gusto el contendio

par rakesh s

24 sept. 2018

very good course to learn. Good insights

par Apurva V

26 oct. 2018

Good Detailed & very informative course

par Manuel A R S

14 juin 2019

Buen material. Muy práctico!!! :)

par Azeem I

20 mai 2018

Great course and learning source.

par Jacobo S

10 nov. 2020

Back to basics! but still great