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Retour à Positioning: What you need for a successful Marketing Strategy

Avis et commentaires pour d'étudiants pour Positioning: What you need for a successful Marketing Strategy par IE Business School

440 évaluations
96 avis

À propos du cours

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Meilleurs avis


Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


Feb 08, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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26 - 50 sur 93 Avis pour Positioning: What you need for a successful Marketing Strategy


Jul 18, 2016

Great course! Wonderful learning experience! Would strongly recommend!! :)

par JOHN P B

Jun 24, 2019

This is an amazing course which is quite interesting and informative.

par Sthepanie P

Sep 09, 2019

Course material is straightforward and simple. Really learned a lot.

par Karlanie B

Oct 24, 2018

Very helpful. Clear, easy to understand and entertaining. Thank you

par Oscar C

Dec 24, 2019

Me agrado mucho el curso y con los conceptos claros y directos.

par Ana R P

Mar 06, 2018

Thank you so much to the instructor for instructing Ana Pelayo.

par Derek D K

Jun 30, 2019

With each course I am building on Marketing fundamentals

par Kamile K

Dec 13, 2019

Great, detailed course, very well structured. Loved it!


Jun 12, 2019

it's really new experience for me . it'really good

par Sankar A

Mar 11, 2018

Very Good and useful Program guiding the s

par rakesh s

Sep 24, 2018

very good course to learn. Good insights

par Apurva V

Oct 26, 2018

Good Detailed & very informative course

par Manuel A R S

Jun 14, 2019

Buen material. Muy práctico!!! :)

par AzeemImam

May 20, 2018

Great course and learning source.

par ciro

Jul 23, 2019

Very good content and process

par Natasha T

Nov 19, 2016

Great course for marketers!

par Sushil K

Oct 07, 2018

excellent course

par charles t

Feb 24, 2018

fantastic course

par Bernardo R

Oct 29, 2017

Great content!

par Nhat Q L

Feb 03, 2019

Great course!

par Shashavalli P

Oct 05, 2018

Good course

par Ajay s

Mar 27, 2018

very good

par Prashant S

May 28, 2019


par Maradona S

Oct 08, 2018


par Chozha D

Sep 29, 2018