Dec 21, 2016
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
Feb 08, 2018
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
par Juan I V U•
May 14, 2017
Ok, so the thing is this...
The course is awesome! And really i mean it, because it teaches you the basis to start doing things yourself and it motivates you a lot, but:
1) There is to bad grammar on the essays and documents they give to us.
2) The page from WARC seems to be hacked because everything is a mess.
3) In some videos, the audio is awful
5) Ignacio needs to practice on his speach, because he seems very nervous on every filming
6) Quizes are to tricky. Also, there's to many ambiguous questions that, even for people that works hard to get so much more information from the outside, there is no way we can prove what is wrong or right.
But also i want to say thinks to all the staff that made this course possible, i appreciate a lot the effort you are comiting in making knowledge accesible.
par MOHAMMED J K•
Mar 23, 2019
I am very glad to share that I got opportunity to complete e-learning course on marketing strategy from world class university & very informative lecture on each topic. Entire course content was very exciting & engaging. Now I can make business strategy in more effective way & clearly forecast how this learning can be used to ensure Product marketing & Market share.
par Melanie W•
Feb 09, 2019
I really enjoyed this course! As someone from the science field without any marketing background, I especially like Professor Gafo's systematic and organized breakdown of the marketing process. It serves as a great framework for me to understand positioning. Thank you Professor for all the tools you provided. Learning about what positioning is NOT has been equally helpful. From the reading materials, I appreciated the real life examples of good marketing strategies practiced in different countries. Thank you again!
par Shabanova O•
Jan 19, 2019
I like it. This course was interesting and full of knowledge. Thank you Coursera
par Nhat Q L•
Feb 03, 2019
par Ajay s•
Mar 27, 2018
par rakesh s•
Sep 24, 2018
very good course to learn. Good insights
par Manikandan K•
Sep 25, 2018
it was a great experience and modular course for to under stand market and sell the products in difference environment
par Chozha D•
Sep 29, 2018
par Prashant N•
Aug 30, 2018
par Shashavalli P•
Oct 05, 2018
Oct 06, 2018
Super informative course. I really loved this course. Thank you professor and thank you IE.
par Sushil K•
Oct 07, 2018
par Maradona S•
Oct 08, 2018
par Apurva V•
Oct 26, 2018
Good Detailed & very informative course
par Karlanie B•
Oct 24, 2018
Very helpful. Clear, easy to understand and entertaining. Thank you
par Reynaldo V•
Oct 19, 2017
This was both highly educational and a great source for practical ideas that I'm already using at work.
par charles t•
Feb 24, 2018
par SALLY Y Y L•
Nov 03, 2017
It was a great basic course in marketing. Thanks for the knowledge shared.
par Savdar I•
Mar 12, 2018
Highly recommended for young entrepreneur and start-up entrepreneur especially.
May 20, 2018
Great course and learning source.
par Jubilee G•
Jun 20, 2017
Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...
par Małgorzata M•
Jun 06, 2017
Thank you. Everything was presented in a very good way. A lot of new topics for me. All tests were not so easy. What made me think and review notes, that was great.
I think in the last test, in question nr 4 was a mistake or bug. As I checked all possibilities, all was negative.
Apr 02, 2018
par Mohammad M•
Jul 08, 2016
If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.