4.8 Key trends impacting Positioning (1/2)

From the course by IE Business School
Positioning: What you need for a successful Marketing Strategy
195 ratings
IE Business School
195 ratings
Course 2 of 5 in the Specialization Marketing Strategy
From the lesson
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Meet the Instructors

  • Ignacio Gafo
    Ignacio Gafo