À propos de ce cours

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Sous-titres : Anglais, Espagnol

Résultats de carrière des étudiants

20%

ont commencé une nouvelle carrière après avoir terminé ce cours

12%

ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant
Approx. 9 heures pour terminer
Anglais
Sous-titres : Anglais, Espagnol

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Université du Minnesota

Programme du cours : ce que vous apprendrez dans ce cours

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Semaine
1

Semaine 1

2 heures pour terminer

The Pharmaceutical Industry: Bench Science to Bedside

2 heures pour terminer
12 vidéos (Total 66 min)
12 vidéos
Meet Steve Parente (or "My Five Hats")5 min
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4 min
1.1.1 Pharmaceuticals: From Bench to Bedside5 min
1.1.2 Pharmaceutical Industry: Drug Development Challenges3 min
1.1.3 Pharmaceutical Industry: Intellectual Property7 min
1.2.1 Pharmaceutical Industry: Food & Drug Administration3 min
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44 min
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6 min
1.3.1 Pharmaceutical Reimbursement: US Market5 min
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5 min
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7 min
4 exercices pour s'entraîner
Pharma Bench Science10 min
Pharma Regulatory10 min
Pharma Reimbursement10 min
The Pharmaceutical Industry: Bench Science to Bedside20 min
Semaine
2

Semaine 2

4 heures pour terminer

Pharmaceutical Market Deployment & Management

4 heures pour terminer
9 vidéos (Total 69 min)
9 vidéos
2.1.2 Who are your Customers?4 min
2.1.3 Who or what Influences your Customer?9 min
2.2.1 Early Competitors in Brand Space10 min
2.2.2 Global Space Competitors9 min
2.2.3 Generic and Over the Counter (OTC)5 min
2.3.1 Trends in Cancer Drugs5 min
2.3.2 British Criteria for Cancer Drug Payment6 min
2.3.3 U.S. Criteria for Cancer Drug Payment7 min
3 exercices pour s'entraîner
Pharma Marketing Plan10 min
Pharma Competitor Analysis10 min
UK vs. US Policy for Cancer Drugs10 min
Semaine
3

Semaine 3

2 heures pour terminer

The Medical Device Industry: Bench Science to Bedside

2 heures pour terminer
9 vidéos (Total 48 min)
9 vidéos
3.1.2 Device Failure5 min
3.1.3 Medical Device and Pharma Convergence4 min
3.2.1 Reimbursement Coding3 min
3.2.2 Payment to Healthcare Providers4 min
3.2.3 Medical Device Industry: Reimbursement Strategy4 min
3.3.1 U.S. Device Public Reimbursement6 min
3.3.2 U.S. Device Private Insurer Reimbursement5 min
3.3.3 Medical Device Reimbursement Outside U.S.5 min
4 exercices pour s'entraîner
Medical Device Innovation10 min
Medical Device Regulatory10 min
Device Reimbursement10 min
Medical Device Bench Science to Bedside20 min
Semaine
4

Semaine 4

2 heures pour terminer

Medical Device Market Deployment & Management

2 heures pour terminer
10 vidéos (Total 60 min)
10 vidéos
4.1.1 Medical Device Industry: Market Space6 min
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6 min
4.1.3 Medical Device Industry: Global Partnerships6 min
4.2.1 Medical Device: Device Competitor Analysis5 min
4.2.2 Medical Device: Global Competitor Analysis3 min
4.2.3 The 510k: Friend or Foe?6 min
4.3.1 Go to Market6 min
4.3.2 Managing Market Share7 min
4.3.3 Keeping the Product Fresh and Safe in the Long Run7 min
4 exercices pour s'entraîner
Device Market Plan10 min
Device Competitor Analysis10 min
Device Sales & Risk10 min
Device Market Deployment & Management20 min

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À propos du Spécialisation Le marché de la santé

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Le marché de la santé

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