Fundação Instituto de Administração
Pesquisa de Mercado com Métodos Quantitativos
Fundação Instituto de Administração

Pesquisa de Mercado com Métodos Quantitativos

This course is part of Pesquisa de Mercado e Estratégia de Marketing Specialization

Taught in Portuguese (Brazil)

Vitor Nogami

Instructor: Vitor Nogami

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

30 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

26 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

30 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Pesquisa de Mercado e Estratégia de Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

Neste módulo, serão abordadas as principais características da pesquisa quantitativa, destacando como é possível selecioná-la como o tipo de pesquisa mais adequada para responder o problema de pesquisa.

What's included

6 videos14 readings7 quizzes

Neste módulo, será abordado o processo de elaboração de questionários. Este processo é bastante delicado, pois questionários mal planejados prejudicam a coleta e análise de dados. Sendo assim, discutiremos as melhores práticas para desenvolver a aplicação de um questionário.

What's included

5 videos10 readings6 quizzes

Selecionar os respondentes de uma pesquisa é peça chave da qualidade de um esforço de coleta de dados. É fundamental ter clareza no momento de definir como serão selecionados os respondentes da pesquisa.

What's included

6 videos13 readings7 quizzes

O processo que envolve a coleta de dados tem impacto relevante na qualidade da pesquisa. Neste módulo, discutiremos a utilização de mapa perceptual na pesquisa quantitativa.

What's included

5 videos11 readings6 quizzes

Instructor

Vitor Nogami
Fundação Instituto de Administração
2 Courses204 learners

Offered by

Recommended if you're interested in Marketing

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