À propos de ce cours
4.7
67 notes
18 avis
In the professional realm, we need to be able to argue without being argumentative. Whether you are fundraising for a nonprofit, pitching a business proposal, or suggesting a change to company policy, you are making arguments. In making the case for your topic, you often want to raise awareness, identify a pressing problem, discuss appropriate solutions, and outline specific steps for the audience. To be persuasive, you must be clear (the audience may have little to no existing knowledge), you must be convincing (you are trying to sway the audience that your argument is valid), and you must be compelling (you are trying to motivate the audience enough so that they want to take specific actions). Persuasive speaking thus requires clarity, strategy, topic mastery, plus a sense of style and presence. By the end of this course, you should be able to design persuasive speeches that address problems and solutions and that motivate audience members. You should be able to use rhetorical style strategically and deliver passionate and compelling speeches. Learners will record speeches, providing and receiving peer feedback....
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Beginner Level

Niveau débutant

Clock

Approx. 14 hours to complete

Recommandé : 5 weeks of study; 2 hours per week. ...
Comment Dots

English

Sous-titres : English, Spanish...
Stacks
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Beginner Level

Niveau débutant

Clock

Approx. 14 hours to complete

Recommandé : 5 weeks of study; 2 hours per week. ...
Comment Dots

English

Sous-titres : English, Spanish...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
3 heures pour terminer

Welcome. Let's develop a persuasive argument.

In this module, we’ll focus on the key strategies for designing persuasive speeches. In examining persuasive speaking, we tackle both solid argument and eloquent writing. After sorting through the broad concerns about persuasion, we start with some of the most powerful argumentative tools you can have: status quo and stock issues. By the end of the week, these two ideas will have helped us figure out what we need to argue (and what we don’t) and how to go about it. If you want some feedback, you’ll be able to upload an introductory speech for peer review....
Reading
15 vidéos (Total 56 min), 5 lectures, 3 quiz
Video15 vidéos
What’s this course about?3 min
What are the assignments?4 min
What is persuasion?4 min
Good persuasion requires careful planning.3 min
Good persuasion involves logos, pathos, and ethos4 min
Good persuasion responds to questions of fact, policy, and value.3 min
What’s the status quo and burden of proof?4 min
What are the stock issues and how do they help?4 min
Stock issue: Ill. Something demands our attention.2 min
Stock issue: Blame. Why does the ill persist?2 min
Stock issue: Cure. What should we do?3 min
Stock issue: Consequences. What happens if we act?3 min
Using these tools to build arguments for and against.4 min
How to record speech videos4 min
Reading5 lectures
Week 1 preview2 min
Persuasive speech assignment description10 min
Stock issues in action--Barack Obama15 min
Week one lesson summaries10 min
Week one assignment check-in15 min
Quiz2 exercices pour s'entraîner
Persuasion6 min
Week one quiz10 min
Week
2
Clock
3 heures pour terminer

Designing your persuasive speech

Having mapped out a basic strategy, we now need to think more about the audience and how to respond to their concerns. Additionally, we need to build the speech logically. We will examine how to design congruent speeches that build to clear and motivational calls to action. By the end of the week, you will have a number of techniques for making your case in a way that invites agreement rather than disagreement. If you want strengthen these skills, you’ll be able to engage in some speech analysis....
Reading
13 vidéos (Total 53 min), 8 lectures, 4 quiz
Video13 vidéos
Congruency. Everything should fit together.5 min
Calls to action. What should the audience do?5 min
Calls to action. Highlighting audience efficacy.3 min
Stock issues arrangement. Building to the call to action.5 min
Monroe's motivated sequence. Helping the audience visualize the cure.2 min
Go big. Move from policy to value.4 min
Go small. Protect the argument from larger issues.4 min
Challenge softly. Introduce new evidence.3 min
Find your cost-benefit balance2 min
Show, don't tell. Include a story.3 min
Validate your argument. Include some testimony.3 min
Sample persuasive speech #16 min
Reading8 lectures
Week 2 preview2 min
Congruencey--Bill Gates on education spending15 min
Arrangement--driving to a clear cure12 min
Argument tactics. Reading and responding to audience concerns.1 min
Speech analysis #1 overview5 min
Matt's feedback10 min
Week two lesson summaries10 min
Week two assignment check-in10 min
Quiz3 exercices pour s'entraîner
Persuasive arrangement6 min
Argument tactics6 min
Week two quiz10 min
Week
3
Clock
3 heures pour terminer

Strategic and motivational language

In this module, we'll move from persuasive ideas to a completed argument and speech draft. I think everyone should take the time to become familiar with the fallacies discussed in this module. Globally, the quality of argumentation and reasoning would be better if everyone had a stronger grasp of these concepts. As you well know, persuasion isn't just argument - it's also the crafting of strategic and stylistic language. When people think about the most famous speeches in history, they tend to think of stylistically rich speeches. By the end of the week, you will have a list of strategies for avoiding fallacies and framing your case strategically and stylistically. If you want some feedback, you’ll be able to upload a persuasive speech outline for peer review and engage in some speech writing. ...
Reading
13 vidéos (Total 58 min), 5 lectures, 4 quiz
Video13 vidéos
Fallacies of reasoning. Something is missing4 min
Fallacies of reasoning. Flawed causality.3 min
Fallacies of relevance. Bad evidence.3 min
Fallacies of relevance. Bad response.3 min
Framing. Building credible commonalities.3 min
Identification. We're on the same side.4 min
Topic value. Finding the best words for your subject.5 min
Stylistic devices are easy equations for eloquence.2 min
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.6 min
Phrasing repetition. Anaphora, epistrophe, and symploce.6 min
Writing big applause lines. Anadiplosis, antimetabole, and maxims.6 min
Stylistic hotspots. Where to include style in your speech.3 min
Reading5 lectures
Week three preview2 min
Building common identities--Maria Ressa15 min
Integrating style--Advocating for St. Jude's10 min
Week three lesson summaries10 min
Week three assignment check-in10 min
Quiz3 exercices pour s'entraîner
Fallacies6 min
Style6 min
Week three Quiz14 min
Week
4
Clock
2 heures pour terminer

Compelling delivery

In this module, we’ll finish our work on persuasive speaking. We'll talk about the dreaded "UM", a bane of speakers and an issue that merits study. We'll also go over some tips for reducing these sorts of disfluencies. We'll spend a bit of time thinking about some good delivery practices. Finally, we'll explore some models of imitation. By the end of the week, you will have a couple of speaking techniques to make every speech you give sound more confident and moving. If you want some feedback, you’ll be able to upload a practice persuasive speech for peer review....
Reading
10 vidéos (Total 41 min), 5 lectures, 3 quiz
Video10 vidéos
How can I avoid saying um?4 min
Dressing for a successful speech.3 min
Preparing your speaking space.3 min
Engaging the audience by working the room.4 min
Making good eye contact.3 min
Who is a good model of imitation for you?3 min
Barack Obama. A model of stylistic energy.6 min
Bobby Jindal. Beware of over-relying on your scripts.4 min
Stylistic delivery requires your commitment.3 min
Reading5 lectures
Week four preview2 min
Speech analysis #2 overview2 min
Matt's feedback10 min
Week four lesson summaries10 min
Week four assignment check-in10 min
Quiz2 exercices pour s'entraîner
Um6 min
Week four quiz10 min
4.7

Meilleurs avis

par VSNov 15th 2017

A really exceptional course. I have done eulogies and ceremonial speeches before, but I always felt that I wasn't quite connecting with the theme. This course helped to complete the jigsaw. Thank you.

par PSOct 3rd 2018

Another great course by Matt. Really breaks down what you learned in the first course to use with persuasive speeches. Really enjoyed.

Enseignant

Dr. Matt McGarrity

Principal Lecturer
UW Department of Communication

À propos de University of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world....

À propos de la Spécialisation Dynamic Public Speaking

Good speaking is your most enduring job skill. This four-course specialization will provide you with the instruction, experience, and practice to develop and deliver compelling presentations. Drawing from the established knowledge in communication, rhetoric, linguistics, and argumentation, each course balances proven ideas with lots of speech practice. The courses in this specializations should help speakers at all levels. If you are nervous about public speaking, this is for you! I have spent an entire career helping nervous novice speakers grow into confident communicators. We slowly work up specific skills that you can practice multiple times before putting together a longer speech....
Dynamic Public Speaking

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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