Thank you for joining us on our journey to explore the potential of

blockchain technology for customer engagement across industries and scenarios.

How real is it? It is happening right now.

Goldman Sachs has invested

$500 million in exploring the potential of blockchain technology for their business.

Microsoft has to get blockchain as one of their

must win scenarios for the usual platform.

And even Microsoft Excel supports Bitcoin today.

Banks have come together,

and there are three consortium and started to

use blockchain technology for bond trading in 201.

And the Enterprise Ethereum Alliance has now

come together exploring commercial solutions,

and really the who's who of the technology and financial industry is already there.

For CEOs of the largest financial institutions

who came together at the Financial Innovation Forum 2017,

blockchain technology was on the top of their list of

discussion and envisioning the potential for their businesses and organizations.

And that's not surprising,

that 15% of the top global banks are intending to roll

out full scale commercial blockchain products in 2017.

And beyond the commercial sector,

a lot of governments globally are understanding the potential,

who serve their citizens better with

blockchain technology and it goes far beyond cryptocurrency.

A lot of companies are not going to be able to leverage the potential.

Not because the technology doesn't do it,

but because their culture does not allow them to

embrace the potential technology can bring to them.

I am very sure we will see

blockchain native organizations that are

coming to market with an entirely new business model,

a new organization, and a new structure,

and a disrupting established players in ways we can't even imagine today.

One thing is clear,

blockchain technology is revolutionizing the world economy.

We will see an economy where trust is established through peer-to-peer,

mass collaboration and sophisticated computer code,

rather than essential and powerful institution,

like a bank or government.

With blockchain technology, changing transactions and interactions in finance, business,

and international collaboration are now in

the two chest of organizations, governments and individuals.

I believe that agile organizations that create

completely new transaction and business models will drive

value creation and customer engagement in completing

new forms and disruption of nearly every existing market that we see today.

And as exciting as it is, players from

all parts of the globe will be driving that innovation.

Together, we looked into the transformation of potential of blockchain technology for

customer engagement and how it relates to marketing and management of tomorrow.

As we are talking about the next steps for you in the blockchain discovery journey,

it's important that I'm not providing investment advice.

But I want to help you to understand what you can

do to get more familiar with the technology.

It is clear we are still in the infancy of the technology business model development,

and as marketing, advertisement,

and customer engagement have evolved with the internet,

so we will see more changes as

blockchain technologies get adopted and new opportunities are created.

We are a community. We are learning what the technology can do for us and our customers.

We are experimenting.

We are trying to critically understand what can this technology do for us.

Try something out, something will succeed, something will fail.

It is not that difficult to be part of that community.

Creating a cryptocurrency account is not rocket science,

and then you can get involved as well

with your local meet ups and discussion groups about

the technology and the potential of

the technology and your local environment as well as on a global scale.

An SSA membership has its privileges.

Being part of the crypto and blockchain community,

you will experience that

the de-centralized protocol and crypto tokens offer the same benefits.

In the blockchain world,

the privileges are not only access,

but the token value of appreciation,

the economic privilege, the community,

the social privilege, and alignment with the core beliefs, psychological, spiritual,

and privileges will be possible on

a community level around specific blockchain application and token.

As a member of that group,

you have privileges as a network member that you can benefit from.

So one thing is clear,

the blockchain revolution is here,

and it is your opportunity.

The change is fundamental and business, technology,

processes, how people interact, collaborate,

and derive business together,

and structure their interactions.

Technology and customer oriented leaders are positioned to drive and

realize the vision and the image of the future to drive better customer engagement.

What did we learned about Blockchain?

New Technologies for Business Leaders

Rencontrer les enseignants