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Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

1,195 évaluations
313 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis


Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing


Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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151 - 175 sur 308 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Dang H N

May 22, 2017

Gained an awesome experience relating to consumer behaviours

par ONG L W

Oct 20, 2019

Like the content and knowledge shared from this lecture.

par Heather A S

Apr 24, 2019

Loved it! Can't wait to learn more. GREAT instructor.

par Thaignée P

Jul 18, 2017

Amazing experience, thanks for sharing this course...

par Raluca N

Jan 19, 2019

Extremely well explained course. It was a pleasure.

par William M d C

Sep 22, 2017

The best course related to neuromarketing. Perfect!

par Polina D

Mar 27, 2017

Great course! A lot of useful relevant information!

par Surendra D

Dec 24, 2019

Its desinged to make you a perfect neuromarketer

par József Á K

Nov 30, 2016

For marketers with open mind it is a must take!

par 冠云 王

Sep 07, 2017


par Manish S

Jul 19, 2017

Very informative, especially for a marketer.


Dec 05, 2016

Nice course, useful and interesting content!

par Levi O

Feb 27, 2020

Amazing course! I thoroughly enjoyed it :D

par Eyal D

Oct 20, 2018

Surer interesting - very well structured.


Nov 08, 2016

Excelent . We need a more advance course

par saadia a

Jul 31, 2019

Thank you one of the best online course

par Чистяков С С

Dec 24, 2017

Very full and useful course. Thank you!

par Dionysia P

Jul 29, 2017

Very enjoyable and easy to understand!

par Wojtek

Mar 25, 2017

Very interesting course for marketers.

par Muhammad T M

Nov 26, 2016

One of the best courses on coursera...

par oyunerdene

Sep 05, 2018

Thank you. It was interesting course

par Mark S

Dec 11, 2016

Thanks for sharing your knowledge!

par Hugo F

Oct 18, 2016

Great Course! Thank you very much!

par Andreea A C

Jan 05, 2020

Great information and structure

par Unai A

Mar 05, 2018

Very detailed and comprehensive