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Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

1,195 évaluations
313 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis


Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing


Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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276 - 300 sur 308 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Moses N

Jun 26, 2017

I found the course interesting and I enjoyed myself

par Tetiana K

Apr 13, 2018

Very interesting and useful course for begginers

par Sebastine N

Dec 13, 2019

Very insightful and informative for beginners.

par Erwin F R M

Sep 13, 2019

Great content, easy to have the big picture

par Dwayne W J

Oct 31, 2016

A ton of great information and resources.

par Alvaro A G S

Sep 05, 2019

Its a good introduction to de field

par samah r

Aug 10, 2017

Truly enjoyed this course,Thank you

par Valeria F

Jan 11, 2018

needs more retro from the teacher


May 27, 2019

Can be more practical


Jul 06, 2017

Excellent Course.

par Марков Ю А

Dec 15, 2019

Very easy course

par Brian T M

May 07, 2019

Awesome course.

par Miguel G B

Dec 03, 2019

Es interesante

par Maria-Anastasia A

Dec 14, 2017

I found the t

par Evelyn A M V

Feb 25, 2019

buen curso

par Jose M

Dec 03, 2016


par Mikkel L

Aug 23, 2017


par David M W

Apr 19, 2018

This course is not necessarily very actionable— while it's an incredible insight into how and why our brains learn and process brand/marketing information, it's difficult to have an idea of how to apply this to real world work. As someone who works in marketing, I wished there would have been more instrumental ways to apply principles or practices into even the most basic of accomplishments. I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.

par Yennelly B

May 22, 2017

It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit. For someone with a business or marketing background, it would be very easy to zone out, like I did whenever you touch the brain parts in too deep.

par Gargi S

Dec 05, 2018

The interviews need to be broken down into more consumable, useful pieces of information. There is a lot of repetition or information specific to the person being interviewed etc.

par Chatchai C

Mar 13, 2018

I think it needs some fundamental background knowledge on neuroscience as this course focuses a lot on that not on the marketing psychology.

par Karina M L

Jun 05, 2017

Pudiese ser más interactivo. Si trae ejemplos y muchas lecturas

par Andreas B

Nov 07, 2016

It's a very nice course but it is very small.

par vinayak m

Dec 18, 2016

A little heavy on the biology side

par Mert Ş

Jan 11, 2018

I cannot find my certificate?