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Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

4.7
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1,898 évaluations
521 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 16, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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226 - 250 sur 513 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Alejandro P F

Jan 06, 2020

Very good course in order to introduce yourself into the Neuromarketing world!

par Morda F

Jul 22, 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!

par Carmen S G

Jul 24, 2020

The best course for someone how is passion about marketing and neuromarketing

par Devin S

Apr 27, 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

par Marcos J

Sep 18, 2020

Great Introduction for people who doesn't know anything about this subject!!

par CATALINA G L

Jul 14, 2020

I loved the course I love to practice and internship in this field! Love it!

par Miguel A M C

Sep 27, 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

par Dr. P K

Mar 03, 2017

Very interesting and useful course for consumer behavior and marketing area.

par carla P y V

May 24, 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

par Pradeep K R

Sep 11, 2018

Very Informative. would like to take more advance course on the same field.

par Andrés P F

Feb 11, 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

par Laimona S

Nov 18, 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!

par NAVANEETHAKRISHNAN K

Oct 09, 2017

Very useful course. Thank you to the tutor for this wonderful experience.

par Sumi E J

Jul 21, 2017

A good course which covers a lot of topics on neuroscience and marketing.

par Veronica J

Jul 11, 2017

Very good course: good contents and very relevant to real business world.

par Anthony O E

Aug 10, 2019

awesome neuromarketing is the future and the future is upon us very soon

par David G N A

Jun 24, 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

par Ubaldo C

Nov 05, 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

par Gabriela S R

Sep 18, 2020

I liked a lot the interviews. Thank you for all the information shared.

par Mayara C M A d S

Mar 27, 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

par Roger I B

May 31, 2020

Excellent introduction to neuro marketing and its commercial prospects

par Belén P

Aug 11, 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

par Jeremae F

May 27, 2017

Good introduction to neuroscience in application to market research.

par Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

par Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it