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Avis et commentaires pour d'étudiants pour Introduction aux neurosciences des consommateurs et au neuromarketing par École de commerce de Copenhague

4.7
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1,231 évaluations
326 avis

À propos du cours

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Meilleurs avis

MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

SP

Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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76 - 100 sur 318 Avis pour Introduction aux neurosciences des consommateurs et au neuromarketing

par Supratim B

Mar 09, 2019

A very good course! The study materials provided were excellent. Recommended if you want to have an introduction to neuromarketing.

par Ashish K

Apr 07, 2018

This is a brilliant course for the beginners. Gives a lot of insights and the best part is, you can complete it in just five weeks.

par Elena G Á

Jun 27, 2017

Highly recommended. Very interesting and enjoyable. You would get the basic notions about neuromarketing and consumer neuroscience

par Fahd Y

Feb 09, 2019

Best intro course there is to this very niche, but powerful field on neuromarketing

-Sincerely a cognitive neuroscience researcher

par Sunanda B

Jan 09, 2020

Very well explained. The reading material is absolutely insightful. Interviews make it best bridge from books to the real world.

par Sabhyatha B

Jan 17, 2020

Loved the course. Thanks to all the Professors and Coursera for providing me this opportunity to learn and enhance my knowledge

par Javier D

Jul 12, 2017

Muy claro y con material innovador. Además es una muestra actualizada y real sobre las Neurociencias y aplicación al Marketing.

par Bronwyn

Feb 26, 2020

Really interesting course. A bit dated but overall a fantastic eye opener on how to look at consumer behaviour differently.

par Andres A V

Feb 06, 2019

Very good introduction to Neuromarketing. No buzz, just serious stuff. Key people appear along the course. Congrats Thomas!

par Elaine T

Sep 27, 2018

Very well presented and easy to learn. I hope to learn more about practical use of neuroscience in marketing in the future!

par Nuno M M

Oct 16, 2016

Great way to start to know a bit about Consumer Neuroscience and Neuromarketing! Interesting readings, studys and lectures.

par Sonja S

Dec 27, 2016

Great course. Well structured, easy to follow and to understand. Please offer more about applied Neuromarketing like this.

par Deepak K

Aug 28, 2017

One of the best courses I have ever seen. This is really a value addition. Awaiting the next level of the same course.

par KARAN N R

Jul 25, 2018

Amazing Insights by Prof. Ramsoy! I highly recommend all the students to pursue this course and enrich the learnings.

par Meritxell P J

Sep 20, 2017

I really liked it! There is a big part of Neuro, not just Marketing which was lovely! I really enjoyed it, thank you!

par Yuri K

Oct 24, 2016

It's the future of the marketing foundation. This course makes soft introduction with science-based approach. Thanks!

par MAURICIO G D S

Jan 05, 2017

Very good insights. Awesome paperwork materials and excellent videos! It makes a great introduction to the subjects!

par Jose F A O

Dec 04, 2016

FUE UN CURSO BASTANTE INTERESANTE Y MUY CLARO, ME AGRADO MUCHO SI VOLVERIA A TOMAR UN CURSO MAS DE ESTA UNIVERSIDAD.

par Fabiano A

Aug 15, 2018

Nowdays I Work with retail systems and the course came along with my expectations, I highly recommend this course.

par Ulises C Á

Feb 14, 2019

This course is a very interesting way to introduce in the Neuroscience and Neuromarketing field, very recomended.

par TAMIRALECH M A

Dec 23, 2018

the most interesting online course i ever learned!

excellent real-life examples, great topics and very interesting

par Ernesto C M

Jan 15, 2020

Excelente course. Its been an honor tu attend such a prestigious academic standard. Thank you for the oppotunity

par Sundaram J

Aug 29, 2018

An extremely useful course for both beginners and professionals in marketing to know the future of this industry

par Sarychev A

May 24, 2017

It is a very informative and essential course of Neuroscience and Neuromarketing including precious interviews o

par Yevhen S

Feb 04, 2019

I use neuromarketing in my work. After thise course I want to work with prof. Ramsoy. He have a brilliant mind!